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"My Website Has Been The Ugly Stepchild In My Business"
You've built a business that you are proud of. But when you look at your website, the words make you cringe. And it hurts. Not just your ego. But your business too. You need to nail your messaging. So your website can do its job. Generate more leads. Make more sales.
Let's Turn Your Most Ignored Sales Asset
Into a Client Conversion Engine™
Your website is the only salesman that works for you 24x7.
Even when you're asleep. Let's get it to work.
CLIENT CONVERSION ENGINE™
Your Salesman. In the Cloud.
Your business ain't a drive-through! People stop by your website all the time. But most websites are client repellents. They are "dry and yuck." Clients either run away or fall asleep. And you don't want your website to do that. You need your website to convert visitors to leads and leads to clients. Consistently. But you can't do them yourself. You need a salesman. One that works 24x7. You need a Client Conversion Engine™.
Highlights of a Client Conversion Engine™:
Your new 'salesman' is a conversion-optimized website that speaks to your target buyers (so your clients understand and feel understood)
You have offers that are optimized to selectively attract and move your target buyers into your sales pipeline (so you can focus more on creating and delivering world-class products and services)
You have a complete system that hooks, engages, and lines up clients who are ready and waiting with open wallets (so you have an autonomous cash machine working for you all the time)
CONVERT
CLIENT CONVERSION ENGINE™
Your Salesman. In the Cloud.
Your business ain't a drive-through! People stop by your website all the time. But most websites are client repellents. They are "dry and yuck." Clients either run away or fall asleep. And you don't want your website to do that. You need your website to convert visitors to leads and leads to clients. Consistently. But you can't do them yourself. You need a salesman. One that works 24x7. You need a Client Conversion Engine™.
Highlights of a Client Conversion Engine™:
Your new 'salesman' is a conversion-optimized website that speaks to your target buyers (so your clients understand and feel understood)
You have offers that are optimized to selectively attract and move your target buyers into your sales pipeline (so you can focus more on creating and delivering world-class products and services)
You have a complete system that hooks, engages, and lines up clients who are ready and waiting with open wallets (so you have an autonomous cash machine working for you all the time)
CONVERT
CLIENT CONVERSION ENGINE™
Your Salesman.
In the Cloud.
Your business ain't a drive-through! People stop by your website all the time. But most websites are client repellents. They are "dry and yuck." Clients either run away or fall asleep. And you don't want your website to do that. You need your website to convert visitors to leads and leads to clients. Consistently. But you can't do them yourself. You need a salesman. One that works 24x7. You need a Client Conversion Engine™.
Highlights of a Client Conversion Engine™:
Your new 'salesman' is a conversion-optimized website that speaks to your target buyers (so your clients understand and feel understood)
You have offers that are optimized to selectively attract and move your target buyers into your sales pipeline (so you can focus more on creating and delivering world-class products and services)
You have a complete system that hooks, engages, and lines up clients who are ready and waiting with open wallets (so you have an autonomous cash machine working for you all the time)
CONVERT
Website MESSAGING AUDIT™
Your Website Conversion Scan
You created your website to grow your business and win more clients. Your website has a homepage, some lead magnets, and product pages. But something is wrong. It's not helping you grow your business or win more clients.
A website should help you convert. Attention to leads. And leads to buyers—all in one smooth, seamless flow.
The Website Messaging Audit™ looks closely at your website to find out what it's doing right (and what it's not).
You will get a complete SWOT analysis of your website, including copy and funnels (so you know exactly what you need to do to turn your website into a Client Conversion Engine™
We will create a first pass of your website messaging during a sixty-minute Website Messaging Audit™ call (you'll get a one-pager messaging PDF that you can use in your website, emails, and social media profiles)
Find out exactly how to turn your website into a Client Conversion Engine™ (so you can peacefully focus on creating and delivering world-class products and services for your clients)
AUDIT
INCEPTION MESSAGING™ AUDIT
Your Website Conversion Scan
AUDIT
You created your website to grow your business and win more clients. Your website has a homepage, some lead magnets, and product pages. But something is wrong. It's not helping you grow your business or win more clients.
A website should help you convert. Attention to leads. And leads to buyers—all in one smooth, seamless flow.
The Inception Messaging Audit™ looks closely at your website to find out what it's doing right (and what it's not).
You will get a complete SWOT analysis of your website, including copy and funnels (so you know exactly what you need to do to turn your website into a Client Conversion Engine™
We will create a first pass of your website messaging during a sixty-minute Inception Messaging Audit™ call (you'll get a one-pager messaging PDF that you can use in your website, emails, and social media profiles)
Find out exactly how to turn your website into a Client Conversion Engine™ (so you can peacefully focus on creating and delivering world-class products and services for your clients)
INCEPTION MESSAGING™ AUDIT
Your Website
Conversion Scan
AUDIT
You created your website to grow your business and win more clients. Your website has a homepage, some lead magnets, and product pages. But something is wrong. It's not helping you grow your business or win more clients.
A website should help you convert. Attention to leads. And leads to buyers—all in one smooth, seamless flow.
The Inception Messaging Audit™ looks closely at your website to find out what it's doing right (and what it's not).
You will get a complete SWOT analysis of your website, including copy and funnels (so you know exactly what you need to do to turn your website into a Client Conversion Engine™
We will create a first pass of your website messaging during a sixty-minute Inception Messaging Audit™ call (you'll get a one-pager messaging PDF that you can use in your website, emails, and social media profiles)
Find out exactly how to turn your website into a Client Conversion Engine™ (so you can peacefully focus on creating and delivering world-class products and services for your clients)
THE LAUNCH PLAN PODCAST
World's Best-Kept Marketing Secrets Are Now Yours
PODCAST
How to find and attract the right clients fast? How to create irresistible offers?
Your question may be about nailing your market or messaging. Maybe you want to learn how to position your products for your market. We've got them answered for you on The Launch Plan Podcast.
You'll learn the 'what' and the 'how' to implement powerful tactics and strategies for your business. Start listening. You'll get addicted for good!
The Secret F-Word Why Clients Don't Buy Your Products (And How to Sell More) - Part 1
How to Create Irresistible Offers (And Why You Should Stop Selling) - Part 1
How to Position a Podcast For Your Business (So You Can Attract the Right Audience)
Why Your Opt-In Pages Fail (And How to Fix Them In 10 Minutes)
What's the Catch?
Many people ask me why I give away so much for free on the podcast. Well, that's just my little way of paying it forward. Okay, that line works well. But that's far from the truth!
You don't pay a dime ≠ free.
The information I share on the podcast is not free. Yes, you can download and listen to the episodes without paying me a dime.
But it took me many years to learn and master. Many of which I learned while helping my clients who invested tens of thousands of dollars of their hard-earned money to hire me. No, the podcast isn't free.
Your business growth comes first.
I run a business, and I hope you choose to do business with me. But you don't do business with strangers. I don't. So with the podcast, I hope to take a few steps forward. Think of it as my tiny investment in your business.
I hope you'll profit from what you learn. And when you think you're ready, I hope you'll choose to do business with me.
One more gift for you.
While you should listen to every podcast episode, I know you are busy. That's why I created The Launch Plan Workbook for you. The best part? We update the workbook every month! View this sample worksheet. Or get yourself a copy (yes, it's 'free')
FREE?
What's the Catch?
Many people ask me why I give away so much for free on the podcast. Well, that's just my little way of paying it forward. Okay, that line works well. But that's far from the truth!
You don't pay a dime ≠ free.
The information I share on the podcast is not free. Yes, you can download and listen to the episodes without paying me a dime.
But it took me many years to learn and master. Many of which I learned while helping my clients who invested tens of thousands of dollars of their hard-earned money to hire me. No, the podcast isn't free.
Your business growth comes first.
I run a business, and I hope you choose to do business with me. But you don't do business with strangers. I don't. So with the podcast, I hope to take a few steps forward. Think of it as my tiny investment in your business.
I hope you'll profit from what you learn. And when you think you're ready, I hope you'll choose to do business with me.
One more gift for you.
While you should listen to every podcast episode, I know you are busy. That's why I created The Launch Plan Workbook for you. The best part? We update the workbook every month! View this sample worksheet. Or get yourself a copy (yes, it's 'free')
FREE?
What's the Catch?
Many people ask me why I give away so much for free on the podcast. Well, that's just my little way of paying it forward. Okay, that line works well. But that's far from the truth!
You don't pay a dime ≠ free.
The information I share on the podcast is not free. Yes, you can download and listen to the episodes without paying me a dime.
But it took me many years to learn and master. Many of which I learned while helping my clients who invested tens of thousands of dollars of their hard-earned money to hire me. No, the podcast isn't free.
Your business growth comes first.
I run a business, and I hope you choose to do business with me. But you don't do business with strangers. I don't. So with the podcast, I hope to take a few steps forward. Think of it as my tiny investment in your business.
I hope you'll profit from what you learn. And when you think you're ready, I hope you'll choose to do business with me.
One more gift for you.
While you should listen to every podcast episode, I know you are busy. That's why I created The Launch Plan Workbook for you. The best part? We update the workbook every month! View this sample worksheet. Or get yourself a copy (yes, it's 'free')
FREE?
ABOUT
KARTHIK
VIJAYAKUMAR
Karthik is a Techie turned Copywriter. He uses his extensive experience creating world-class products and user experience research to write copy that "makes websites talk." His first podcast featured in iTunes Top 100 business podcasts in the US charts.
Today, Karthik combines user research, design, copywriting, and top-class marketing to help his clients.
I focused all my attention on LinkedIn, and my website copy, at best, was like an ugly stepchild of my business. I desperately sought the right person to help me with a copy that would lift my business. I had a podcast interview with Karthik and liked the feedback he gave me about my website copy. In addition to his solid marketing and copy chops, his extensive SaaS and tech background and experience in the North American market played a huge role in my decision to work with him. And the results exceeded expectations. I cannot wait to engage with him as we scale the business!
PAUL HIGGINS
Founder, Paul Higgins Mentoring &
Cloud Consultants Collective
HOW Client Conversion Engine™ WORKS?
It Looks More Like Building Lego Cooking
Seriously. And just like cooking, you'll notice that our process is both science and art.
THE MAGIC
Every client engagement starts with a Kick-off. This phase broadly comprises a few activities that conclude with a Kick-off call. It begins once we (the client and us) decide to work with each other.
We immediately put together a quick agreement, and the client makes an initial payment to start the engagement. We then get together on a call where we outline how the process works.
We also share some timelines and a set of to-dos for the client (including making introductions for client interviews).
Timeline: 1 week
I could see my sales pages transform in front of my eyes. To see Karthik's copywriting process is AMAZING! I watched him write my sales page LIVE over four sessions. If you need to boost your sales, grab him!
Jake Lang
Serial Entrepreneur, Founder, theentrepreneurridealong.com
Our website has some right pieces, but the copy is so dry and yuck. Since my business has done well, I had a sizable budget for my website revamp. And I decided to go for the best. We hired one of Australia's top design agencies for website design and Design Your Thinking Labs for copy. Karthik's work is fantastic. I needed the website to reflect the 'playfulness' of our brand. And I love how the copy nails it.
Neil Benson
Founder, Customery.com
LIMITED time offer
Nail Your Messaging With
Your Unique Selling Proposition
What makes your business unique?
Do you offer a service or product that many others are offering too? Are you struggling to increase your prices? Do you lose clients at the last minute? Do you price your products or services lower, hoping clients would buy? If your answer to these questions is a 'yes,' you need to nail your USP.
Your clients' choice is not a coincidence.
No matter what product or service you sell, your clients choose to work with you for a specific reason. And it's your job to give them that reason. It's called your USP. And when your clients see it, they throw all other options into the trash. Because they have made their choice. To work with you.
You need to nail your USP and your messaging.
And we want to help you discover your USP in under thirty minutes. We'll also show you exactly how to use your USP to increase your prices and create better offers on your sales pages, sales calls, and the messaging on your website.
For a limited time, we offer USP Report as a special bonus when booking a Website Messaging Audit™. Turn your website into a magnet attracting the right clients with the right messaging and a powerful USP.
Here's everything you'll get when you buy Website Messaging Audit™ today:
Website Messaging Audit™ | Regular | Premium |
|---|---|---|
Website Messaging Audit™ (Recorded Video) | ||
Website Messaging Audit™ Report PDF | ||
Limited Time Bonuses | ||
~30 Minute Uniqueness Discovery Call (worth $197) | ||
Your USP Report PDF (worth $97) | ||
Recording + Notes (worth at least $297) | ||
Special Price (Limited Time) | $195 | $210 |
Cell | ||
Pay safely with any of these options  | ||
Website Messaging Audit™ | Regular | Premium |
|---|---|---|
Website Messaging Audit™ (Recorded Video) | ||
Website Messaging Audit™ Report PDF | ||
Limited Time Bonuses | ||
~30 Minute Uniqueness Discovery Call (worth $197) | ||
Your USP Report PDF (worth $97) | ||
Recording + Notes (worth at least $297) | ||
Special Price (Limited Time) | $195 | $210 |
Cell | ||
Pay safely with any of these options | ||
Website Messaging Audit™ | Regular | Premium |
|---|---|---|
Website Messaging Audit™ (Recorded Video) | ||
Website Messaging Audit™ Report PDF | ||
Limited Time Bonuses | ||
~30 Minute Uniqueness Discovery Call (worth $197) | ||
Your USP Report PDF (worth $97) | ||
Recording + Notes (worth at least $297) | ||
Special Price (Limited Time) | $195 | $210 |
Cell | ||
Pay safely with any of these options | ||
"Our clients come to us because we're good. Why do we need a USP?"
That's wonderful. And congratulations on having such clients. But think about this. 'Good' is only until they find someone 'better.' And frankly, good or better is just based on what goes on inside your clients' heads. What if you could always position yourself as the better option? That's what a USP does for your business. It helps you always be the preferred choice.
Once you click the 'buy' button and make the payment, you'll be asked to complete a questionnaire. In that questionnaire, we ask you for basic business information. Once you complete the questionnaire, you'll be asked to book an Website Messaging Audit™ review call with us. Between you completing the questionnaire and the call, we will review your website messaging and record our findings.
The Website Messaging Audit™ is not done live. But we do invite you to book a call so we can walk you through our findings.
We take about sixty minutes to review and record our findings.
Typically, we will review your website messaging in less than 72 hours since you submit the questionnaire. The Website Messaging Audit™ report will be prepared immediately after we record the video. We then invite you to a call so we can present the findings to you.
This is an introductory offer. As you know, when you introduce something new, there can be things we learn. And we certainly don't want to do that at your expense. That's why it befits us to keep the price lower until we feel confident to scale this meaningfully.
No. The Website Messaging Audit™ is only for you if you run a business and have paying clients. If you don't have a business, please don't purchase this audit. Instead, get on our email list or signup for the free 90-Day Marketing Plan.
The Website Messaging Audit™ works for any type of business. We've used this with coaches, membership communities, course creators, and startups. And it works. If you have any questions before booking, please drop us an email at support at designyourthinking.com.
No. You schedule just one call with us. In that call, we will give you an overview of your website messaging (~20 minutes) and spend the second half with Uniqueness Discovery (~30 minutes).
You will get your USP Report within 48-72 hours of our call.
No, we don't. But we will offer you a voucher for the price you pay. You can use the voucher if you work with us to create a Client Conversion Engine™ for your business.
Sure you do. Or maybe not. Nonetheless, just send them our way. And we'll ensure you have the answers in 24-48 hours. You can send them to support at designyourthinking.com
Limited spots. First come, first serve.
YOUR USP