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Karthik's questions were thoughtful, well-researched, and drove to a singular, important point. He's clearly capable of going deep with big thinkers. His conversations flow naturally, he remains light even when topics are heavy.

I particularly enjoyed Karthik's ability to connect key moments in one's life story, making them relatable to someone new to the conversation.

Jim Jacoby Co-founder, ADMCi
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Thanks a ton for helping me narrate my story! Talking to you also helped me define the structure and focus for a TEDx talk.

Robin Singh Co-founder Peepal Farm & E-Junkie

How I went from ZERO to 200,000+ podcast downloads in less than 1 year

Karthik

Karthik Vijayakumar, August 26, 2019

Here’s a story of contrasts...

10 years back, I used to run a website for the city I lived in.

It was an information portal that got some pretty crazy traffic...

The biggest event in the city was a 3-month “music festival”, and the website traffic would explode during that time.

So we figured, why not create an app to help people enjoy the music season?

It would be easy, we thought. How long could it take to make an app? A week? Two weeks?

A week went by.

Then a month.

Then another month.

Next thing we know, we’ve sunk a thousand man hours into it all.

Anyway, once we got it done, we braced ourselves for the avalanche.

We put up the up. Hundreds of thousands of site visitors saw the link.

And we got...

93 downloads.

(And 15 of them were the staff.)

Determined, we went and pumped money into ads. Got newspapers and blogs to feature the app.

And we still barely broke 100.

No matter what we did, nothing worked.

Turn the clock 7 years forward.

I was on a career break, and launched a podcast.

Bang! And we got...

157 downloads on Day #1.

By end of month #1 I had 700 downloads for my first episode.

And guess what the numbers looked in 11 months?

208,308 downloads!

podcast downloads in first 11 months
app vs dyt podcast downloads

I was totally surprised! 🤩

Why was the music app a FLOP and the podcast a HIT?

One word…

A U D I E N C E.

The best part? It's a simple, 3-step strategy.

The strategy takes hard work, but it's simple to implement. And it's one of the fastest ways to grow your audience. You can use this for any of your product or service!

If you want to get access to the strategy, including free resources to implement it, enter your email address below and I'll send it over.

Copyright 2019, Design Your Thinking

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