I’m the Founder of Design Your Thinking Labs, and I'm excited to have you here!

Hi, my name is Karthik.

I’m a copywriter, online course creator, and podcaster.

But before I did any of this, I worked in product and marketing roles for some of the world’s biggest (and smallest) companies. I did that for the first 15 years after college.

I lived a busy life, and I traveled a lot. It was fun.

But things changed. FAST.

And it started with my decision to take a career break to spend more time with my family.

I quit my job.

The day was 16th May 2016.

It was my last day at work. A career I pursued (and thrived) for over 15 years. And the only question everyone asked me was “What’s your plan?”

To tell you the truth, I had none.

But people are funny. They never seem to take “no” for an answer.

You got to be "the man with a plan". Right?

I started blogging just a few months after quitting my job. I started to write what I knew. In many ways, that was my first experience with teaching.

In fact, I didn’t know that I was teaching…until I published my first Ebook. And before I could realize it, my Ebook had gone sorta “viral”.

That’s when I did something that changed my life. FOREVER.

I started a podcast.

In the next two years, I wore plenty of crazy hats. I conducted workshops, created websites, taught college students, did speaking gigs.

And then I did something else that took my life to a whole new level.

I created an “online course”.

And the rest is history.

Now that’s my “origin story” of sorts.

But everything started with building an audience.

I couldn’t have been here, but for the audience I built.

So here are a couple of little “gifts” I created for you. One is the Irresistible Offer Playbook, and the other is a short course called the Podcast Audience Building System. I hope you’ll put it to good use.

Cheers,