👋 Hi! It's Me Karthik

I’m the Founder of Design Your Thinking Labs, and I'm excited to have you here!

After having worked for over 15 years on products, design, and marketing with big companies and startups, I started designyourthinking.com. This was just a blog. But over time, this little “thing” grew and took a life of its own.

So what do I do today? Well, simply put, I solve problems. But if I had to be specific, we help solopreneurs and startups launch fast, sell more, grow big. We do this through wallet-dropping sales copies, transformative online courses, and strategic podcasting. Click the red button below to get started.

PSST! If you got a couple of minutes, I wrote a letter for you. Just scroll down to read 👇

Karthik Vijayakumar
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A Personal Note

Dear Friend,

Hi, my name is Karthik.

I’m a copywriter, online course creator, and podcaster.

But before I did any of this, I worked in product and marketing roles for some of the world’s biggest (and smallest) companies. I did that for the first 15 years after college.

I lived a busy life, and I traveled a lot✈️. It was fun.

But things changed. FAST.

And it started with my decision to take a career break to spend more time with my family.

I quit my job.

The day was 16th May 2016.

It was my last day at work. A career I pursued (and thrived) for over 15 years. And the only question everyone asked me was “What’s your plan?”

To tell you the truth, I had none.🤷🏻‍♂️

But people are funny. They never seem to take “no” for an answer.

You got to be "the man with a plan". Right?

I started blogging just a few months after quitting my job. I started to write what I knew. In many ways, that was my first experience with teaching.

In fact, I didn’t know that I was teaching…until I published my first Ebook. And before I could realize it, my Ebook had gone sorta “viral”.

That’s when I did something that changed my life. FOREVER.

I started a podcast.

In the next two years, I wore plenty of crazy hats. I conducted workshops, created websites, taught college students, did speaking gigs.

And then I did something else that took my life to a whole new level.

I created an “online course”.

And the rest is history.

Now that’s my “origin story” of sorts.

But everything started with building an audience.

I couldn’t have been here, but for the audience I built.

So here are a couple of little “gifts” I created for you. One is the Irresistible Offer Playbook, and the other is a short course called the Podcast Audience Building System. I hope you’ll put it to good use.


PS: Here’s something I “brag” about these days: I speak 3/4 of the world’s most spoken languages. That’s English, Hindi, and Spanish. The last one is a work-in-progress (and I’m doing it with my son!)

👋 Let's Get Started

Create Irresistible Online Courses

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Grow Your Business With Podcasting

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Launch Your Online Course

Learn the nitty-gritties of launching profitable online courses that deliver results. Get started now by listening to The Launch Plan Podcast