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About Us

Core Belief

We believe that every human is born creative, entrepreneurial and a misfit. But we are taught to become someone else. The podcast shakes up this thinking. That’s why it’s called The Design Your Thinking Podcast.

The Design Your Thinking Podcast

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On The Design Your Thinking Podcast, Karthik engages with guests in deep and candid conversations about their journeys and work. The guests on the show are typically creatives, or entrepreneurs, or nonconformists, or a mix of those. 

Our guests are experts from various fields, but are all connected through a set of common traits and beliefs. They've swam against the tide, taken life or career crushing risks, questioned beliefs and rules set and followed by millions of people, and they all care to share and learn.


Karthik is a great interviewer that really took the time to go deep and find out the WHY and every more for his listeners.

He was not just all business, but understood that being successful wasn't just a $$$$$ amount. He really wanted to find the gold for his community to help and assist them through this interview.

Love the interview series for the way he extracts insight and learnings about so many interesting people!

Jody Steinhauer President and Chief Bargain Officer, Bargains Group

The show's really well done. Karthik asked some great questions. I really enjoyed the way he dived deep into concepts and entrepreneurial theory!

Mike Michalowicz Author of Profit First, The Pumpkin Plan & a Serial Entrepreneur

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Karthik Vijayakumar

Karthik Vijayakumar is the Founder and Host of The Design Your Thinking Podcast where he interviews creatives, entrepreneurs and nonconformists. He spent over 15 years designing businesses with some of the world’s biggest technology companies including a startup he founded out of college.

He launched the podcast during a career break in 2016, that ended up making ~ quarter million downloads in less than a year.

podcast downloads in first 11 months

Today, Karthik combines his experience in online business and podcasting along with his experience with business design, to help entrepreneurs, solopreneurs and business owners with building and growing their businesses and personal brands.

Fun Facts about Karthik

Did you know?


I carry a few tricks with me almost always.

Martial Arts

I have a 3rd degree (San Dan) Black Belt in Karate.

Hair Styling

I cut and style my own hair.


I've done stage plays and taken motorcycles on me.

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It's a disservice to you if I didn't tell you about my newsletter It's something I sit down to write with just one thing in mind - Serve.

You'll get just 2 (at the most 4) emails a month. These emails are filled with super-useful content that's focused on just helping you. No selling or pitching ever.

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Thank You

You're Awesome!

I owe my success to a lot of successful people across the globe, and I consider giveback as my single topmost priority. Never hesitate to ask me something – I'm always looking at ways to serve you better.

Go hustle and start to design your thinking now!


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