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Jasmin Pannu is a multi-disciplinary artist who’s sold over 250 originals and prints worldwide, about marketing art. In this episode, I sat down with Jasmin to understand how she’s grown a business around art, that she started not too long ago. She discusses marketing and routines in-depth, specifically getting down into how books like Tim Ferriss’ 4 Hour Work Week helped her in boosting her business of art.

Who is Jasmin Pannu?

Jasmin is a multi-disciplinary artist with ~60 publicly displayed murals in the Toronto Area and 200 originals and prints sold worldwide from her original art series, ‘Wildlife Collection’ and ‘Cheat Codes.’

Just over a year ago, Jasmin left corporate marketing to pursue the arts full-time. Since then, her artworks that range from ink illustrations to canvas paintings, murals, and henna art, have appeared on CBC Arts, Breakfast Television, and featured by prevalent art authorities like Huffington Post Arts and Sharpie.

Jasmin has also had the prestigious honors of having her art exhibited at the likes of the Museum of Contemporary Art and the Royal Ontario Museum.

Why Should You Listen to Jasmin Pannu?

There are plenty of reasons why you should listen to Jasmin Pannu. Let me give the top 3:

1. She knows and understands marketing, art, and ‘marketing art’.
2. Jasmin talks about her practices of the creation of art, the way she approaches marketing, and how she merges the two to actually make a viable business out of her art.
3. She actually spends a lot of time focusing on the practices that let her smoothly transition from a full-time corporate job to pursuing a business of art.

What You’ll Learn from this Interview?

Jasmin talks about a lot of things in this interview. Here are specific things you’ll learn:

1. What did she learn about marketing from her corporate marketing job?
2. Why networking is important to grow your business in art, and how she did it?
3. How being ‘deliberate’ can change the way you approach your business (and life in general), and how she does it?
4. Why journalling has played an important role in Jasmin’s life after quitting her corporate job, and how it can help you?
5. She explains why she believes “a lot of times it’s not about your product or what you sell, but about who you are as an individual, and what you bring to the table”.
6. How and when she decided to quit her 9 to 5 job?
7. How the 4 Hour Work Week by Tim Ferriss has helped her transform her career in the business of art? (and how she made it work)
8. Jasmin explains how she gets people and the press to take note of her work.
9. How Jasmin deals with people saying ‘No’, and how she decide what to do when someone says ‘No’?
10. Why it’s important to start marketing-first, and how Jasmin does that with her art business?
11. She explains what she learned from selling 250 pieces of artwork from one of her collections.
12. Jasmin also talks about success, her upcoming podcast, winning grants, how she deals with ‘feeling low’, and deeper questions about life and legacy.

How Can You Listen?

Jasmin Pannu’s interview is available in audio.

Direct Link to Audio

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How to Get In Touch with Jasmin Pannu?

Instagram: @JasminPannu

Website: JasminPannu.com

She’s launching a podcast soon, and we’ll have the links here when it’s up! 🙂

Support for This Show

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Thanks for Listening!

Please do share your thoughts:

• Leave a note in the comment section below.
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• Leave an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
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Special thanks to Jasmin Pannu for taking the time to join me this week!