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What is the cost of the wrong message?

Millions, if not billions, if you're a big business. If you're a small business like ours, it could be devastating. That's because the wrong message doesn't just hurt a small business but kills it. Because the price you pay is not just losing new clients but finding and managing the wrong clients.

Not nailing your message can lead to a swelling email list of "squatters," managing disgruntled clients, and spending more time processing returns, and they are just the tip of the iceberg for a small business.

Six elements are all you need.

The good news is that you can save yourself from all that pain and agony of landing yourself in a business with the wrong clients. All you need to do is listen to this episode. You'll learn the six elements most likely missing in your message.

But what is a message? Well, that's what we start with inside this episode. Grab your earphones and listen closely to the episode where we help you attract the right clients for your business and repel the wrong ones. You heard that right. When you find the perfect message, it acts as the doorkeeper to your business, refusing the right to entry to the wrong people.

Don't forget the workbook.

We highly recommend you don't waste time taking notes. That's because what you're about to listen to is a nuanced topic. And you need to make sure you don't miss out on the details. Listen closely, and sometimes it helps when you read between the lines.

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