9 Tips To Grow Your Online Course Business

“What can I do today to sell more courses and grow my business?” This post is inspired by a question from one of my clients. It was not just about courses because she also sells her coaching in the backend. We discussed some ideas in our call, but I thought of using today’s writing time

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5 Ways To Use Your USP To Sell More

Uniqueness, USP, or Unique Selling Proposition. No matter how you refer to it, if you don’t use it in the right place, it really doesn’t matter. I’ve been writing a lot about selling online on this blog. And we’ve referred to the uniqueness and positioning many times on the blog and podcast. But today, I

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How to Create Opt-In Pages That Convert Like ATMs

You want to create opt-in pages for your courses. But creating opt-in pages that convert like ATMs? That’s a darn clickbait. No. Let me prove it and come out clean in just a minute. And after that, I will show you exactly how to create opt-in pages that pull people with money into your email

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Simple Sales Funnel For Dummies – Part 2 (The Five-Part Funnel)

Sales funnels are magical. It’s even more so if you implement the simple sales funnel I discuss in this post. In part one of this two-part series, I shared with you the five stages or steps in the simple sales funnel. And in today’s post, we’ll look at how to implement a simple funnel for

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Simple Sales Funnel For Dummies – Part 1

A simple sales funnel can save your business (even if you struggle to sell) Selling courses online is both exciting and nerve-wracking. You’re excited for many reasons. But you’re anxiety and stress stem from just one thought, “What if no one buys my course?” All it takes is one doubt to ruin all your hard

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Three Secrets to Creating Lead Magnets That Convert For Online Courses

Creating lead magnets for online courses is not hard. But it’s not about creating any lead magnet. You want to create lead magnets that convert. Your lead magnet should instantly connect with your reader and convert them to subscribers. But that’s where most people stop. In this post, I will share the three secrets to

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5 USP Mistakes You Should Avoid (These BLUNDERS Are Killing Your Business)

Clients buy your courses and other products when your business has a USP. In yesterday’s post, I discussed why your business needs a unique selling proposition in the first place. Here’s the thing with USP, though–despite everything you know or do, you can still go wrong. USP mistakes can kill your business. That’s why I’m

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5 Reasons Why You Need A Unique Selling Proposition (USP)

A few days ago, I published a post about unlocking course sales with copy. In that, I stuck to just the core copy elements. While I was so tempted to include a special mention about the USP, I didn’t. It was just not the right topic. That’s why I’m writing this post today to discuss

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Long Form vs. Short Form: How Long Should A Sales Letter Be?

In today’s post, I want to take the time to document my answer to a question that clients have constantly asked me. The reason That’s not just why I decided to write this post. After every encounter with a client posing this question, I try looking up a blog post or video to share it

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How to Optimize Pricing For Your Online Course?

What is the right price for your online course? If you’ve ever had this question pop inside your head, this blog post is for you. Because in this post, I will give you a step-by-step process to optimize pricing for your online course. Optimizing pricing has nothing to do with the price itself. When I

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