How to Build Social Media Presence and Influence (Download PDF)

How to Build Social Media Presence and Influence – Swish Goswami

Manu (Swish) Goswami is the cofounder and CEO of Trufan, where he and his team are rethinking influencer marketing. I invited Swish to understand how this 21-year old thinks about social media, entrepreneurship and dig deeper into how he grew his personal brand from being just another 8-year old kid in Singapore to becoming a LinkedIn influencer.

build social media presence trufan

Who is Swish Goswami?

Swish (Manu) Goswami is a 21 year old serial entrepreneur, three-time TEDx speaker (signed with Speakers’ Spotlight and The AAT Project), LinkedIn Youth Editor (70K+ followers). He’s also a UN Youth Ambassador.

After successfully building Technotronics and working at JB Fitzgerald Venture Capital (started by NBA player Trevor Booker), Swish is now the founder and CEO of Trufan, a tech driven media company building technology to help influencers, brands and agencies discover and reward their top fans.

Trufan is backed by several NBA players, media executives and Canadian venture capitalists. Swish has previously acted as a consultant for Fortune 500 companies like Google, Western Union and American Express. He also sits on various boards including at Dunk (media network of 10M followers hyper-focused on basketball) and the League of Innovators (Canadian charity started by Ryan Holmes, CEO of Hootsuite).

Swish has been published in over one hundred national and international publications and has notably been inducted into Plan Canada’s Top 20 under 20, recognized as Startup Canada’s Young Entrepreneur of the Year and and won the United Nation’s Outstanding Youth Leadership award.

'If you add 5 years to your age and double it, you are still younger than our mom. What’s the rush?' - @goswish quoting his brother #socialmedia #entrepreneur Click To Tweet

Why Should You Listen to Swish Goswami?

There are plenty of reasons why you should listen to Swish Goswami. Let me give the top 3:

  1. He’s started 7 companies, grown his personal brand as a LinkedIn influencer.
  2. He shares actionable strategies to help you grow your LinkedIn influence.
  3. Swish talks about the challenges present day college students have, and how he’s overcome them.

'Really place a value on your network. Make sure to provide value without getting anything in return or expecting anything in return. And the most immediate way you can do that is (by) literally creating a podcast. Whether its recording on… Click To Tweet

What You’ll Learn from this Interview?

Swish talks about a lot of things in this interview. Here are specific things you’ll learn:

  1. Challenges with school system (he quotes his experience in Singapore)
  2. How debating at an early age helped him overcome his lisp, and made him spontaneous.
  3. What he learnt from starting 7 companies in 3 years.
  4. How he networked with people like Mark Cuban, Gary Vaynerchuk to become a LinkedIn influencer.
  5. He tell us how his family had a big impact in the way he thinks and who he is (and how we can too).
  6. Why topics like mental health, entrepreneurship and social media are areas he focuses on.
  7. How ‘who he hung out with’ mattered a lot to him.
  8. How to protect yourself from the negative influence of social media.
  9. He shares 5 actionable strategies to help you grow your LinkedIn influence.

and so much more!

How Can You Listen?

Swish’s interview is available in audio.

Direct Link to Audio

Swish Meeting Gary Vaynerchuk

How to Get In Touch with Swish Goswami?

LinkedIn: @swishgoswami

Instagram: @goswish

Website: manugoswami.com

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Special thanks to Manu (Swish) Goswami for taking time to join me this week!

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