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Are you struggling with traffic or customers?

Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic. For an offline business, we use the term footfall. What if you don't have enough traffic or footfall?

Borrow traffic from someone else.

It can sound crazy. But imagine this. Your friend has a business that caters to a clientele similar to yours. Let's say they had a decent traffic or footfall. Could you borrow them? In simple words, can you ask your friend to send his clients your way? Sure. But what if you don't have a friend like this?

You need to make some friends.

And that's the topic we discuss today on the podcast. How to find people who you can build alliances and partnerships with. But isn't that scary? What if you are an introvert (like me)? What if you don't know them in person? Well, that's what we discuss today. You will learn how to spot potential partners for your business, and what you can give them.

Brian Lofrumento


Brian Lofrumento is an entrepreneur, podcaster, and author whose businesses have reached over 3.5 million people. Having started his first business at the age of 19, Brian now hosts one of the top business and marketing podcasts in the world, with listeners in over 150 countries, and is the CEO of the Launch Coalition, the community where entrepreneurs go to grow together. Brian has worked with over 5,000 entrepreneurs of all levels to help them rapidly grow to 6- and 7-figures.

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