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In this Friday Fifteen episode, I share 5 common product launch mistakes that you should avoid. This is from the book Product Management for Dummies.
As product managers, not just make products but are also responsible to ensure the product goes through the motions of product launch and it’s performance after the launch. In this episode, I share 5 most common product launch mistakes that companies make.
Why is it important to know these mistakes, you may ask. Mistakes offer great insights on what could go wrong, and as product managers, we are often involved with multiple stakeholders and these mistakes could well be avoided if only we are aware of them.
Product Management for Dummies by Brian Lawley (click here to buy on Amazon)
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