Karthik Vijayakumar

Hosted by: Karthik Vijayakumar

LP003: How to Do Community Building Right With Jay Clouse


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In the second episode of The Launch Plan podcast, we’re exploring a topic that’s become even more popular in the recent times – Community Building.

What are communities? Are your 1000 True Fans your community? Is the converse true? How to NOT build a community right? What are the three things you MUST have in a community you create?

These are what we discuss inside this episode. A popular advice is to create a community with the best interests of your community in mind. And another one is to find a good platform for building your community. But how do you go about doing them?

We have (again) arguably the best person to talk about this today. He is a creator (listen to how defines this term), podcaster, community builder, and entrepreneur. Join Karthik in this conversation with Jay Clouse.

When you go into a physical space, the first thing you do is you look for somebody else. You want to feel comfortable in that space by looking around who else do I know here? Because then at a minimum you can spend time with them and that will be comfortable. The same thing happens when we enter a digital space for the first time we look around and we say, who do we know here? So I feel comfortable within this space. And a lot of people who create digital community, don't think about that entry point and the thing about digital community. If I feel uncomfortable, it is so easy to leave.I can leave immediately. I just click the red X.

Jay Clouse

Jay Clouse is the host of Creative Elements, a podcast telling the stories of how your favorite creators broke through. He is also the Community Experience Director for Smart Passive Income.

Check out Jay’s podcast Creative Elements. Listen to this particular interview he did recently with Gina Bianchini, the founder of Mighty Networks.

A big “thank you” to Jay for joining us for this episode. And “thank you” to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.

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