In this Topical Zoom episode of The Design Your Thinking Podcast, I speak with Mike Fishbein, a Digital marketer, Content marketing and SEO expert and a Self-published author about Everything Product Managers Need to Know about Content Marketing.
Mike Fishbein is a Digital marketer. Content marketing and SEO expert. Self-published author. As a content marketer, he has grown consumer websites to over 40k unique visitors per month and generated over 10k leads for b2b companies. His content has been published on sites like Entrepreneur, Business Insider, AdAge and The Next Web.
Remember: As Product Managers, the idea is not to be an expert at Content Marketing. We need to be dangerous enough to be able to understand and deal with content marketers and participate in conversations without feeling like a deer-in-headlights.
Mike’s website – mfishbein.com
Dave Asprey’s blog – blog.bulletproof.com
Brian Dean’s website – backlinko.com/blog
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