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In this episode, Katie King talks about her journey from being a marketer to becoming an entrepreneur in her 40’s, and how continuous learning and starting with a small team helped her build a successful digital agency and a speaking career.

How Continuous Learning Helped Me Become an Entrepreneur In My 40s?

Who is Katie King?

Katie King is a published Author, Keynote Speaker, and Consultant on marketing, Artificial Intelligence (AI), and digital transformation.

Katie has over 30 years’ of consulting experience and has advised many of the world’s leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, PA Consulting, Huawei, Arsenal Football Club, and Harrods. She is the CEO of digital agency Zoodikers, and CEO of a boutique management consultancy AI in Marketing. Katie is a former director of Text 100, part of the Next Fifteen Group Plc.

Katie was recently appointed to the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI.

She is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019

If you stay fresh and you keep learning and you keep innovating, and you are prepared to make mistakes, you get knocked back. But you keep coming back. @katieeking #speaking #entrepreneurship Click To Tweet

Why Should You Listen to Katie King?

There are plenty of reasons why you should listen to Katie. Let me give the top 3:

  1. Katie became an entrepreneur in her 40’s while being a mother of two girls.
  2. She grew a digital agency from a small team to working with some of the world’s biggest brands.
  3. Katie talks about creating a USP (unique selling proposition), and she shares how she did it in the past and how she’s doing it now.
Just believe in yourself. I'm a capricon. It's the goat that climbs the mountain slowly and get there. Don't try to be like other people, and try to be liked by other people. @katieeking #speaking #entrepreneurship Click To Tweet

What You’ll Learn from this Interview?

Katie talks about a lot of things in this interview. Here are specific things you’ll learn:

  1. Katie talks about why she started her entrepreneurship journey later in her career.
  2. She talks about the impact her father had on her as a person and an entrepreneur.
  3. She shares the skills and qualities that helped her to be successful as an entrepreneur even though she started a business much later.
  4. Katie talks about the impact her upbringing and the place she grew had on her business and style.
  5. She talks about being risk-averse and yet being pro-risk with her business.
  6. Katie is a mother of two girls and shares her experience and how being a mother helped her in being an entrepreneur.
  7. She talks about USP for her personal brand, and how having one has helped her as an entrepreneur.
  8. Katie talks about Artificial Intelligence and its impact on marketing (she even gives discounts for listeners of this podcast).

and so much more!

How Can You Listen?

Katie’s interview is available in audio.

Direct Link to Audio

[smart_track_player url=”http://traffic.libsyn.com/kartvee/S2E37.mp3″ artist=”Karthik Vijayakumar, Katie King” background=”blurred_logo” hashtag=”#entrepreneur #business” ]

How to Get In Touch with Katie King?

Twitter: @katieeking

Website: zoodikers.com

Book: AI In Marketing (Discount Code: AIMARKETING20)

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Special thanks to Katie King for taking the time to join me this week!

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