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Welcome to the very first episode on the launch plan. I'm your host Karthik, and I'm excited to be with you right now. There's no better time than now to teach. And there's no better way to do that than online courses.

Most people like you and me were educated in physical classrooms. On the other hand, we've been students of online courses in some form with either free videos on YouTube or paid online courses. And we've had mixed experiences.

So the question is how can I create online courses that my students will fall into? Well, that's someone that's been creating online courses for the last three years. I see my job, as, not just a teacher, but a designer, because it's not only about the content I teach that matters, but also how my students experience it.

So today I have a special guest with us inside the green room. She's designed and experimented with a form of online courses that she refers to as cohort-based courses or CBCs. Her name is Wes Kao.

Most courses focus 80% on the what and why, but that's a mistake because your students already believe your what and why. That's why they decided to purchase your course. That's why they're learning from you in the first place. So it's, if you, as an instructor only focused on the what and the why your content feels very light, it feels like a surface treatment. That's too elementary. Your students want something that's deeper. - Wes Kao

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Wes Kao


Wes is co-founder of Maven, the first platform for cohort-based courses. Maven helps creators build a cohort-based course and deliver an incredible student experience at scale.

Previously, Wes was the co-founder of the altMBA. Under her leadership, the altMBA grew from zero to 550 cities in 45 countries in three years of high-growth. She designed the altMBA's beloved coaching system, grew the global community, built the marketing engine to drive sustainable acquisition/retention, and built a team of 40 people to support rapid scaling.

Also, check out Wes' blog to learn more about marketing and course creation.

A big "thank you" to Wes for joining us for this episode. And thank you to you for taking time to listen. Please leave the show a rating and review on Apple Podcasts.

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