Karthik Vijayakumar

Hosted by: Karthik Vijayakumar

LP007: How She Created Online Courses to Grow Her Offline Sewing Business with Tommie Hernandez

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In this episode of The Launch Plan, we will learn how our guest expanded her physical business by creating online courses.

Do you have a physical business? Maybe you are a crafter, or you make handmade toys or run a food business. Can you leverage the power of the internet to expand our business? Specifically, can you create online courses to grow your business?

We have someone with us that decided to add an online element to her existing sewing business by teaching courses online. In this episode, we take a look at how she generates traffic and how she’s approached growing her online courses with memberships and a community. We’ll find out how she did all of this in the middle of a global pandemic.

Our guest today is a Puerto Rican fashion designer. She studied fashion at fit in New York, and for 17 years had a boutique-atelier where she made custom clothing and swimwear, her lines were sold to prestigious boutiques and department stores like JC Penny in the U S. Four years ago, she decided to teach people around the world, everything she knew about design and entrepreneurship by founding her online fashion academy and the only Puerto Rican sewing pattern company, Sirena Patterns.

You need to know how they work and then hire people that can help you that are better, and that can do it faster. People think that by doing everything on their own, they're going to save money. If you charge per hour more than what you're going to pay someone, you are actually spending money.

Tommie Hernandez
Founder, Sirena Patterns

Tommie Hern√°ndez is a Puerto-Rican fashion designer. She studied fashion and F.I.T. in New York and for 17 years had a boutique-atelier where she made custom clothing and swimwear. Her lines were sold to prestigious boutiques and department stores like JCPenney. Four years ago she decided to teach people around the world everything she knew about design and entrepreneurship by founding her online fashion academy and the only Puerto-Rican sewing pattern company: Sirena Patterns.

She has appeared in numerous tv-shows, podcasts and local and international publications, sharing her knowledge in fashion and business.

Her mission is to empower people, especially women, and help them fall in love with sewing and design, just like it happened to her when she was just eight years old.

A big “thank you” to Tommie for joining us for this episode. And “thank you” to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.

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