In this Friday Fifteen episode I talk about the differences between Marketing Research and Design Research. I talk about the similarities and differences and also share a short real-world example.
There is a big difference between designing for the user and designing for the market. In this episode I talk about the differences between designing for the user and the market.
Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis by Jon Kolko (click here to buy on Amazon)
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