Are You Doing User Research or Doing This? - Product Mindset
Design Your Thinking
Sharing is Caring

DYT 092 : Design Research & Marketing Research | Karthik

design researchIn this Friday Fifteen episode I talk about the differences between Marketing Research and Design Research. I talk about the similarities and differences and also share a short real-world example.

What will you learn – Design Research and more!

There is a big difference between designing for the user and designing for the market. In this episode I talk about the differences between designing for the user and the market.

Books Referred to in this Episode

Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis by Jon Kolko (click here to buy on Amazon)

Previous Episodes

  • Tiny Book of Triggers for Product Managers and Designers (click here to listen)
  • AARRR Startup Metrics – Goals, Mistakes & Tips (click here to listen)
  • HEART Framework for Measuring User Experience (click here to listen)
  • 7 Ways to Make Your Product Presentation Stick (click here to listen)
  • 6 Ways to Supercharge Your Presentation Opening (click here to listen)
  • Introduction to Model Thinking (click here to listen)
  • 3 Tools to Boost Your Creativity (click here to listen)
  • Model Thinking Procedure to Boost Your Creativity (click here to listen)

Getting Started & Resources

  • Tiny Book Of Triggers for actionable triggers to learn fresh new Product Management & Design skills & more. (click here to download)
  • Get Started with Design Your Thinking (click here)
  • Handpicked Resources (click here)
>