In this Ferris Wheel episode, I speak with Cindy Alvarez who runs the research team at Yammer, a Microsoft company. She talks about Slack, understanding users and suggests an alternative to coming up with ideas – ask customers.
Cindy Alvarez runs the research team for Yammer (a Microsoft company), and helps other teams across Microsoft get better at customer interviewing, being more Lean and experimental, and bringing research and analytics into product management. She’s the author of Lean Customer Development: Build Products Your Customers Will Buy. Cindy spent a dozen years in leadership positions at startups of various sizes and continues to mentor and advise early-stage companies. She’s a frequent speaker on UX, Lean, and tech culture, and tweets as @cindyalvarez.
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