john reavesIn this Topical Zoom episode of The Design Your Thinking Podcast, I speak with John Reaves about Arts-based Learning.

Who is John Reaves?

John Reaves is a consultant, producer and facilitator working across a variety of innovation-related areas, including product development, product marketing, service innovation, education and the arts. He has a background in anthropology, sociology, and theater, and has worked with a wide range of clients and organizations, including IBM, SAP, Epson, Nationwide, Kraft, Arm & Hammer, the National Science Foundation, Yale University and the Moscow Art Theatre.

In this particular episode, you will learn

  1. What John does as a consultant, producer and facilitator?
  2. How John helps companies innovate in the areas of product development and product marketing
  3. What is the Art of Science Learning initiative?
  4. What is Art-based Learning?
  5. How can businesses take advantage of arts-based learning?
  6. What is the difference between Arts-based learning and Design Thinking?
  7. An Arts-based learning exercise that product makers and product teams can practice on a Friday afternoon

Useful Links

John Reaves on LinkedIn –

John Reaves by email – jreaves at

PDF that explains how Harvey Seifter is creating a test for creativity –

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