laurence mccahillIn this Ferris Wheel episode of The Design Your Thinking Podcast, I talk to Laurence McCahill and deconstruct his Product Mindset by asking questions that get deep into the way he thinks.

Who is Laurence McCahill?

A recovering digital agency founder, Laurence co-founded The Happy Startup School as a backlash against the prevailing startup culture of high growth and fast exits. In less than 3 years this has grown into a 100,000 strong grass roots movement, having built their reputation on a series of game-changing events and programs.

In this particular episode, you will learn

The first part of this conversation with Laurence –

  1. Have you trained or coached others to do what you are doing as an entrepreneur? How successful have they been in being able to replicate the results?
    • Frankenstein Factories
  2. What are the biggest mistakes you see product startups make? What do you see as a waste of time in what they do today?
    • What are the biggest mistakes you see bigger product companies make?
      • No one does Lean Startup and do the hard stuff first
      • Jeremiah Gardner – The Lean Brand
        • Most valuable money you spend on a startup is 2-3 bucks on a cup of coffee with a customer
        • Great entrepreneurs don’t try to be proven right, but try to be proven wrong
      • Bad news gets worse the longer you leave it – Rob Fitzpatrick
      • Everyone’s got a plan until they get punched in the face – Mike Tyson
    • What are your key principles for a happy startup?
      • Start with the Why and the Purpose
      • If you had 5 ideas, which one would you do if Money was never the purpose?
  3. What are your favorite books & resources on making products and running product startups? If people had to teach themselves to start a business using Happiness as the Business Model, what do you suggest they do?
  4. If you had to coach me for 4 weeks to get build and launch a product business, and you had a million dollars in the line, what would the coaching look like? What would it look like in 8 weeks?

Useful Links

Struggling To Sell Your Online Course or Membership?

Download the Irresistible Offer Playbook to learn my three-part, step-by-step process to creating highly irresistible offers that will get people to shut their brains, open their hearts, and surrender their wallets!

Irresistible Offer Playbook