Karthik Vijayakumar

Hosted by: Karthik Vijayakumar

LP004: How to Create Personalized Experiences In Your Email Autoresponders with Brad Hussey


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In the fourth episode of The Launch Plan podcast, we’re exploring a topic that many entrepreneurs struggle with – Email Autoresponders.

What is a good email? What if people unsubscribe? How to create email autoresponders such that you don’t have to send emails every week? What is a good lead magnet to get people to opt-in to my email list?

These are what we discuss inside this episode specifically for online course creators. A popular advice you will receive from every experienced entrepreneur or marketer is to have an email list. But the challenge is always with the HOW. The internet is overflowing with answers. This episode attempts at giving course creators like you, a definitive answer.

We have (yes, again) arguably the best person to talk about this today. He is a independent consultant, email marketing expert, course creator, and entrepreneur. Join Karthik in this conversation with Brad Hussey.

A good rule to follow is you have to think about the why of your email marketing. Why are you doing it? You're not just creating an autoresponder because some blogger told you to do that. Or I told you to do that or whatever. It's like, what's the point of this? You know? So you really have to think like, who's your business? Who is your audience? What's your offer? You know, what transformation are you creating? You know, do you have multiple offers? What are the, like, what's the whole point? What are you trying to do for your, your audience?

Brad Hussey

Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada.

Brad has taught more than 600,000 web designers, developers, copywriters and coaches how to get better at their craft and make a living doing work they love.

Check out this special link that Brad created just for the listeners of The Launch Plan:


And here’s a link to The Essential Man, that Brad talks about as he explains how to offer transformations in the shortest time. And finally, a link to Brad’s YouTube video that I refer to in this episode.

Brad uses ConvertKit for his email marketing, and so do we. If you are interested, here’s a special link to signup for ConvertKit for free.

A big “thank you” to Brad for joining us for this episode. And “thank you” to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.

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