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In this Topical Zoom episode I speak with Amy Jo Kim, world-renowned social game designer, community architect & startup coach about gamification, game thinking and mistakes startups make. She specifically talks about a reason why we see so many failed products in the market.
Many companies use “game”in their products. The word we hear a lot is “gamification”. On the other hand, there are aspects of games that can really be used to make long-term engaging products. Game Thinking is a term that our guest uses to describe this. In this episode, we speak about:
Amy Jo Kim helps entrepreneurs & innovators 10X their product/market fit with Game Thinking. Named by Fortune as one of the 10 most influential women in games, Amy Jo is a world-renowned social game designer, community architect & startup coach. Her design credits include Rock Band, The Sims, eBay, Netflix, Covet Fashion, indiegogo, nytimes.com, Ultima Online, Happify, Pley and numerous startups.
She pioneered the idea of applying game design to digital services, and is well known for her 2000 book, Community Building on the Web. She holds a PhD in Behavioral Neuroscience from the University of Washington (along with a BA in Experimental Psychology) and is an adjunct Game Design professor at the USC School of Cinematic Arts.
Continued from Episode 130
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