In this Focus Forty episode, I speak with Donna Lichaw who is a consultant, speaker, writer, and educator. She speaks about her success and storytelling as a tool for creating products users love. She is the author of the book The User’s Journey: Storymapping Products That People Love.

Who is Donna Lichaw?

Donna Lichaw brings almost two decades of experience guiding startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a ‘story first’ approach to help teams define their product’s value proposition, transform their thinking, and better engage with their core customers. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. She is the author of The User’s Journey: Storymapping Products That People Love.

What you will learn – experiences with storymapping and more!

1. What did Donna learn from Filmmaking, that she sees useful in the world of making products and storymapping?
2. The one thing that has made Donna successful as a product maker
3. How does Donna manage to stay productive as a product person?
4. Staying creative while being productive – How does Donna manage this balance?

To be continued in the next episode…

Useful Links

• Donna Lichaw on the interweb
  • Website donnalichaw.com
  • Twitter handle @dlichaw
• Book
  • The User’s Journey: Storymapping Products That People Love
    • Click here to buy from Rosenfeld Media and get 20% off by using the coupon code ‘designyourthinking’
    • Click to buy on Amazon