No matter what you are or what you do, it’s about finding purpose in what you do, and knowing WHY you are doing it. In this episode of The Design Your Thinking Podcast, I sit down with Robin Singh, Co-founder of Peepal Farm to talk about his journey from being online hacker and techie to rescuing animals and running an NGO.
An amateur programmer from a young age, he started his professional career as a freelance techie in 1997. He founded Ejunkie in 2003, a digital delivery service aimed at removing technology barrier for independent artists and publishers who wanted to sell their digital content directly to buyers.
After a successful exit in 2011, he went to Auroville in 2012 to dedicate more time to reading, writing and developing his philosophy. So it was during that time he found his true calling – helping alleviate pain for those who can’t help themselves.
In 2013, he along with two other co-founders, started a project to help re-build and re-start volunteer program at Integrated Animal Care Center in Auroville. Later that year, they started ABC Co-operative in Delhi, a stray dog sterilization program in collaboration with stray dog feeders to create puppy free pockets.
Realizing that the nature of welfare projects being such that they are not scalable, they changed the strategy from just “doing” to involving and inspiring. That’s when the idea of Peepal Farm came about – a place for animals to heal and be heard, and for people who want to be part of that change.
So, along with his co-founders and team, Robin has been building and running it since December 2014.
There are plenty of reasons why you should listen to Robin. Let me give the top 3:
Robin’s interview is available in audio. Here’s a direct link to the audio:
I’d like to give a quick shout out to Thrive Themes. Thrive Architect by Thrive Themes is what I use to build this website. Do try Thrive Membership if you’d like to build a website like mine with zero technical help. I’m happy to share all the templates I’ve created, should you choose to give Thrive Membership a try. You can head over to designyourthinking.com/thrive.
Do signup for Thrive Membership and drop me a note at hello at designyourthinking dot com to get access to the templates. You also get my detailed guide to create the most important pages on your website along with the templates.
You can find more useful resources for audio / video creation or editing and much more in my Resources page.
Season 2 of The Design Your Thinking Podcast is inspired by the DYT Manifesto. Do download a copy of the manifesto here (no email required).