In this episode we have with us two brothers, Emil Aite and Cassy Aite who’ve been passionately working on scaling an idea to a company that’s spread across multiple locations in Canada. The idea is simple – “how can we rethink happiness at work?”. And their answer? Healthy snacks!
They are so passionate about this, that they started working on it as early as when Emil was in college and Cassy was working. And when they needed money, they took a loan! In a world where everyone is looking at building their ideas in others’ money (think ‘equity financing’), what makes these two brothers take all the risk? Listen in, to this conversation about childhood, parenting, business, relationships, and of course how healthy snacks can lead to happiness at work!
Brothers and co-founders Emil & Cassy started Desk Nibbles in 2016 with the thought that they can make work happier. Coming from technical, financial, and sales backgrounds they’ve worked on projects growing up with their skill set differences. Today they’re growing a business alongside the demand for changing workplaces culture.
Here’s what the brothers have to say “We’ve been building different businesses and projects since we were 12 years old. We did a kickstarter campaign for a piece of software, ran a hedge trimming company, created a sports data aggregation site, an early amazon affiliate site, and a few others.”
There are plenty of reasons why you should listen to Emil and Cassy Aite. Let me give the top 3:
Here are some topics and questions we cover in this interview!
Cassy and Emil Aite’s interview is available in audio.
Desk Nibbles is helping change the life of a critically ill child, and you can support it either by donating to the cause, or by sharing it with your network. Here’s a link to the GoFundMe page of this campaign.
This show is brought to you by Thrive Membership from Thrive Themes. Think about this. Back in the early 2000s, a lot of creative business owners started using Myspace to showcase their work and also grow their businesses. Jim, was one of them.
But in just a few years, Facebook arrived and a lot of these businesses, including Jim, found themselves in a deserted place, and had to literally start from scratch. Jim lost all his leads, customer contacts and everything else he had going on, inside Myspace. This is bound to happen when you rent a place…like a social media platform, to grow your business and brand.
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I want to invite you to my new FREE Podcasting course. In this course I help you with everything you’ll ever need to start your podcast even if you had no clue where to get started. Go to designyourthinking.com/free-course to signup and get access to the course, a video recording quick start guide and a personal branding guide to help you design your personal brand from scratch. To find out more, go to designyourthinking.com/free-course
You can find more useful resources for audio / video creation or editing and much more in my Resources page.
Season 2 of The Design Your Thinking Podcast is inspired by the DYT Manifesto. Do download a copy of the manifesto here (no email required).