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Product Management is a facilitatory function, and a Product Manager is a facilitator in the process of making products. The only two functions that really matter to product / engineering companies is engineering and sales. Product Management is the conduit that connects the produced product to the sellers of the product so that the business can become viable.
Now in the context of the above question, what really matters as far as product management goes, is to understand how good product managers are making the two-way conduit function. In simple terms, the two broad measurements for a Product Manager are:
Lets look at them in a little detail. Good products are ones that create value for someone such that they believe its worth paying for. It’s one thing to have a good product, and a whole different thing to be able to articulate its value to customers. Only when the two are done properly, do we have a successful product. A Product Manager should make sure that the salesmen and the engineers are are telling ONE story. To be able to do this, a Product Manager must ensure a few things are done right. They are:
The measurements can be derived from the above. Some examples of these metrics would be:
These are just some ways. You can use many more such metrics, but what’s more important is to make them tangible by setting yourself goals.
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