How to Create Offers That Drive People NUTS?

Download the Irresistible Offer Playbook to learn our three-part, step-by-step process to creating highly irresistible offers that will get people to shut their brains, open their hearts, and surrender their wallets!

Irresistible Offer Playbook

Download the Irresistible Offer Playbook!

Learn the psychology and practice of creating irresistible offers. Enter your name, email, and smash the red button to get the playbook (and videos) directly into your inbox.

What's Inside The Playbook?


The Irresistible Offer Playbook is an extremely focused version of an entire module inside the Sales Page Mastery Masterclass. Inside the playbook, you'll learn the ingredients of irresistibility and how to turn any offer irresistible. You can apply what's inside to your online courses, memberships, or other info products.

Part 1: Nail Your Target buyer
Irresistible Offer Playbook Part 1

In this part, you'll learn why it's important to nail your target buyer and how to do it. You will see examples from real life to help understand how just this one step can 10x the irresistibility quotient of your offers.

Part 2: Profile Your Buyer
Irresistible Offer Playbook Part 2

The second part of the playbook is all about getting super deep into the psychology of your target buyers. You will learn how to create a psychological profile for your target buyer. What you learn is based on deep human psychology.

Part 3: Create an Irresistible Offer
Irresistible Offer Playbook Part 3

The third and final part of the playbook is where you will learn how to create your irresistible offer. You will also see me using an example from real life to show you how to take something so common and turn it into an irresistible offer. Be ready to see the transformation yourself.