[smart_track_player url=”http://traffic.libsyn.com/kartvee/S2E36.mp3″ artist=”Karthik Vijayakumar, Jim Jacoby” background=”blurred_logo” hashtag=”#entrepreneur #business” ]

In this episode, Jim Jacoby speaks about how his interest in user-centered design and master craftsmanship led him to build multiple businesses, quitting the business he started and commissioning the world’s most expensive motorcycle.

Who is Jim Jacoby?

Jim leverages user-centered (UX) methods to derive new insights. He leads businesses through transformative change with his innovations in the experience design field which he has pioneered for nearly two decades.

Before his work with ADMCi, he built and sold one of the most successful privately owned creative agencies in the country based on these techniques. He is now expanding the field further by applying the tenets of master-craftsmanship in a twenty-first century context, especially with the Studio for Digital Craftsmanship.

Why Should You Listen to Jim Jacoby?

There are plenty of reasons why you should listen to Jim. Let me give the top 3:

1. Jim quit the company that he start (much later, he starts a similar company, but one that he believes in).
2. His interest in user-centered design led him to starting companies and creating products across multiple industries.
3. Jim created an exceptional motorcycle (that’s not just the most expensive, but also highly performance-oriented).

What You’ll Learn from this Interview?

Jim talks about a lot of things in this interview. Here are specific things you’ll learn:

1. He talks about the difference between strength and courage.
2. He explains what master craftsmanship is, and how his search for it led him to places.
3. Jim shares his experience from starting a company to quitting that very company (despite growing it rapidly to over $1M in revenue) he started.
4. Jim shares the advice he received from someone before quitting the company he started.
5. He walks us through the story behind creating a limited edition of the world’s most expensive motorcycle – the Bienville Legacy Motorcycle.
6. Jim talks about the story behind creating the Manifest Glyphs, that went on to become a trend and a movement.
7. He talks about why and how he found his cofounder (who he never knew before) and how they decided to work together.
8. Jim talks about strength and courage, borrowing some words from his cofounder Scott Miller.

and so much more!

How Can You Listen?

Jim’s interview is available in audio.

Direct Link to Audio

[smart_track_player url=”http://traffic.libsyn.com/kartvee/S2E36.mp3″ artist=”Karthik Vijayakumar, Jim Jacoby” background=”blurred_logo” hashtag=”#entrepreneur #business” ]

How to Get In Touch with Jim Jacoby?

Twitter: @jjacoby

Website: admci.org

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Thanks for Listening!

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Special thanks to Jim Jacoby for taking time to join me this week!