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In this episode of The Launch Plan, we will learn how to niche down to create a profitable online course business.

Do you create online courses or info products? Are you tired of scratching your head, trying to find a way to get more sales? Or, are you an aspiring online course creator that wants to create a profitable online course? Did you know that you can niche down, no matter what your niche is?

In today’s episode, we have arguably the best person to talk about this with us in The Green Room, Jake Lang. He is a serial entrepreneur who has created seven businesses, sold one, and failed at two others. His superpower? Finding profitable niche ideas and launching businesses.

For entering any business, it's a lot about opportunity and competence. I sold a niche website business about the Pomsky dog breed for $95,000, which is pretty great for just a little funny website. - Jake Lang

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Jake Lang


Jake Lang is an entrepreneur and founder of over seven online businesses. Jake now helps new entrepreneurs start and scale their first online business at where he shares his experiences along the entrepreneurial journey of starting and growing new businesses.

It’s Jake’s mission to start a new online business every year and share everything behind the scenes on The Entrepreneur Ride Along Podcast and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake’s mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success.

Do visit Jake’s special link to access a 5-Day Niche Site Challenge.

A big “thank you” to Jake for joining us for this episode. And “thank you” to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts

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