Sam Feller and his cousin Laura Jackson quit their corporate jobs a few years ago, to start making and selling gourmet popcorn in the UK. But it made me curious why the two decided to start a popcorn business – isn’t there a lot of popcorn already? But a simple Google search made me understood how wrong I was. This all-American snack has been exploding in the UK since 2017, with sales over $200 million.
So I decided to invite Sam Feller to the show to discuss the genesis of their business Popcorn Shed, and the state of industry they are in, how they started the business with no background in food or snacks.
Sam Feller is the cofounder of Popcorn Shed, a company that he cofounded with his cousin Laura Jackson in 2016. Prior to starting Popcorn Shed, Sam was working a corporate job where he managed properties and buildings.
Popcorn Shed makes gourmet popcorn the way it should be: by hand, using all natural ingredients, carefully sourced, lovingly crafted and free of any nasty preservatives or additives. Their range of popcorn products is suitable for vegetarians and completely gluten-free.
Popcorn Shed is currently listed in Selfridges, Harrods, Ocado and John Lewis Food hall to name a few, as well as a host of farm shops, delis, garden centres, cinemas and theaters across the UK.
At Popcorn Shed I look after supply chain / logistics, day to day operations and export sales.
Sam talks about a lot of things in this interview. Here are 5 things things you’ll learn:
and so much more!
Sam Feller’s interview is available in audio.
Think about this. Back in the early 2000s, a lot of creative business owners started using Myspace to showcase their work and also grow their businesses. Jim, was one of them.
But in just a few years, Facebook arrived and a lot of these businesses, including Jim, found themselves in a deserted place, and had to literally start from scratch. Jim lost all his leads, customer contacts and everything else he had going on, inside Myspace. This is bound to happen when you rent a place…like a social media platform, to grow your business and brand.
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Special thanks to Sam Feller for taking time to join me this week!