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No matter how good your online courses or info products are, if your business is not backed by a strong set of values and purpose, the party may not last long. In the sixth episode of The Launch Plan podcast, we focus on helping you create a purpose driven business.

You started a business online. You teach online through courses and other info products. And now it's time for you to make a decision. Perhaps it's about a partnership. Maybe it's about how much you want to teach in a certain course. What topics should I include in my course? What market should I focus on?

Oftentimes the answers to these questions are more a factor of why you are in the business on the first place. Let's assume you are a Home Cooking Expert. You are good at cooking vegetarian food and non-vegetarian food. Yet, you decide to teach vegan cooking for your target market because you believe that meat consumption is not good for a sustainable future.

Today, we have an outstanding guest who is arguably the best person to talk about this topic. He's built and led businesses of over $1 billion and has worked in 65 countries. He and his wife Beth are the co-founders and creators of the College Flight Plan where they help students navigate the dreaded college applications essay process.

Perfection is a mental construct. It's much like those of us that are flying, it's a visual construct that if you look at the horizon you're flying towards. As soon as you think you're going to get to the horizon, it moves out again. So that's a mental construct. You're never going to get to perfection. - Greg Langston

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Greg Langston

FOUNDER, College Flight Plan

Greg Langston graduated from Purdue’s Krannert School of Business and is an expert in building high-performance teams across 10 different industries. He’s built and led businesses of over $1 billion and has worked in 65 countries.

He and his wife Beth are the co-founders and creators of the College Flight Plan. Beth Langston graduated from Purdue University in Education and is an expert essay editor with a proven track record of helping students navigate the dreaded college applications essay process with tremendous success.

You can reach out to Greg at greg at if you have any questions. 

Greg and I met inside SPI Pro. It's a community of entrepreneurs and creators. If you are interested in joining a community of entrepreneurs and creators, join SPI Pro with this special link to get on the waitlist.

A big "thank you" to Greg for joining us for this episode. And "thank you" to you for taking the time to listen. Please leave the show a rating and review on Apple Podcasts.

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