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In this Ferris Wheel episode, I speak with Kelly Goto, an evangelist for design ethnography and Principal of gotomedia about the Rapid UX Research mindset.
As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotomedia LLC and gotoresearch, a global leader in research-driven, people-friendly interface design and strategy for web, mobile, and product solutions. She has worked with clients including Samsung, Hyundai, Sony Ericsson, Nokia, Adobe, and Seiko Epson Japan.
As product makers, we are always looking at making better products and doing that faster. In today’s episode, Kelly Goto talks about why doing UX Research is important for companies and teams. While doing a ton of marketing research might seem like a lot of research, doing the right kind of research can make a big difference in understanding users and customers, before we end up spending time and money in building an unvalidated product.
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