Andrea Lisbona is a young entrepreneur from Barcelona who set out with one dream – to “hand hygiene should be fun, convenient, cool & pleasing”. Hand hygiene? Really? Did you know that hand sanitizers is a billion dollar industry that’s not changed much in the last 3-4 decades. But it was not just these numbers that made Andrea get on this journey competing against the industry leaders like Reckitt Benckiser Group, The Himalaya Drug Company, Procter and Gamble or Unilever.
Why is Andrea doing this? How did she set her eyes on an industry that’s not moved or changed in decades, and how she’s creating a significant difference. Why did she launch a Kickstarter campaign? We get into all of this in today’s episode.
Andrea Lisbona is the founder and CEO of Touchland, a company that’s reinventing the hand sanitizer industry.
It all started in 2010 in Barcelona when Andrea Lisbona, decided to revolutionize the commoditized industry of hand sanitizers. She created Touchland when she was just 24 years old and just finished university with no previous work experience.
She realized hand sanitizers were products that were supposedly more convenient, efficient & sustainable than traditional hand washing, but she also realized that there weren’t any brands that she could relate to in the market, mainly just commodities and hospital devices. That’s when she realized Touchland could make history and improve everyone’s life.
She decided to revolutionize the commoditized industry of hand sanitizers, and take hand hygiene to a whole new level with a visionary team that had a sixth-sense for what was needed. In 2017, she decided to cross the ocean and take over the world from United States market while partnering with Zobele, a multinational manufacturing company as a strategic partner for our growth.
Andrea talks about a lot of things in this interview. Here are 5 things things you’ll learn:
and so much more!
Andrea Lisbona’s interview is available in audio.
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Special thanks to Andrea Lisbona for taking time to join me this week!