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Andrea Lisbona is a young entrepreneur from Barcelona who set out with one dream – to “hand hygiene should be fun, convenient, cool & pleasing”. Hand hygiene? Really? Did you know that hand sanitizer is a billion-dollar industry that’s not changed much in the last 3-4 decades? But it was not just these numbers that made Andrea get on this journey competing against the industry leaders like Reckitt Benckiser Group, The Himalaya Drug Company, Procter and Gamble or Unilever.
Why is Andrea doing this? How did she set her eyes on an industry that’s not moved or changed in decades, and how she’s creating a significant difference. Why did she launch a Kickstarter campaign? We get into all of this in today’s episode.
Who is Andrea Lisbona?
Andrea Lisbona is the founder and CEO of Touchland, a company that’s reinventing the hand sanitizer industry.
It all started in 2010 in Barcelona when Andrea Lisbona, decided to revolutionize the commoditized industry of hand sanitizers. She created Touchland when she was just 24 years old and just finished university with no previous work experience.
She realized hand sanitizers were products that were supposedly more convenient, efficient & sustainable than traditional hand washing, but she also realized that there weren’t any brands that she could relate to in the market, mainly just commodities and hospital devices. That’s when she realized Touchland could make history and improve everyone’s life.
She decided to revolutionize the commoditized industry of hand sanitizers, and take hand hygiene to a whole new level with a visionary team that had a sixth-sense for what was needed. In 2017, she decided to cross the ocean and take over the world from the United States market while partnering with Zobele, a multinational manufacturing company as a strategic partner for our growth.
'Obviously there is going to be some competition. And our goal is always to be one step ahead of everyone, innovating. And so we don’t stop after we’ve launched. We have many ideas and I feel like one of the good things about being a… Click To TweetWhy Should You Listen to Andrea Lisbona?
There are plenty of reasons why you should listen to Andrea Lisbona. Let me give the top 3:
- She is reinventing something as mundane as hand sanitizers, that hasn’t seen a lot of innovation in decades.
- Andrea is competing against global giants like Proctor and Gamble, Himalaya, Unilever, etc. How she plans to beat them, and what she’s done so far.
- How she used Kickstarter todo something beyond crowdsourcing.
What You’ll Learn from this Interview?
Andrea talks about a lot of things in this interview. Here are 5 things you’ll learn:
- How to look at the competition?
- Andrea’s approach to innovating an industry that’s never been touched.
- Why it’s important to advertise your brand in the right way, than using negative tactics.
- How Andrea transforms her business from distribution to products?
- Touchland’s business model, and how that’s key to it’s long term success.
and so much more!
How Can You Listen?
Andrea Lisbona’s interview is available in audio.
Direct Link to Audio
[smart_track_player url=”http://traffic.libsyn.com/kartvee/s2e18.mp3″ artist=”Karthik Vijayakumar, Andrea Lisbona” background=”blurred_logo” hashtag=”#artist #business” ]
How to Get In Touch with Andrea Lisbona?
LinkedIn: @andrealisbona
Twitter: @andrealisbona
Instagram: @andrealisbona
Facebook: @andrealisbonablog
Website: touchland.com
Support for This Show
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Thanks for Listening!
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Special thanks to Andrea Lisbona for taking the time to join me this week!
