Reinventing Hand Sanitizers & a 450% Over Pledged Kickstarter Project?

Reinventing Hand Sanitizers and a 450% Over Pledged Kickstarter Project? – Andrea Lisbona

Andrea Lisbona is a young entrepreneur from Barcelona who set out with one dream – to “hand hygiene should be fun, convenient, cool & pleasing”. Hand hygiene? Really? Did you know that hand sanitizers is a billion dollar industry that’s not changed much in the last 3-4 decades. But it was not just these numbers that made Andrea get on this journey competing against the industry leaders like Reckitt Benckiser Group, The Himalaya Drug Company, Procter and Gamble or Unilever.

Why is Andrea doing this? How did she set her eyes on an industry that’s not moved or changed in decades, and how she’s creating a significant difference. Why did she launch a Kickstarter campaign? We get into all of this in today’s episode.

reinventing hand sanitizers andrea lisbona

Who is Andrea Lisbona?

Andrea Lisbona is the founder and CEO of Touchland, a company that’s reinventing the hand sanitizer industry.

It all started in 2010 in Barcelona when Andrea Lisbona, decided to revolutionize the commoditized industry of hand sanitizers. She created Touchland when she was just 24 years old and just finished university with no previous work experience.

She realized hand sanitizers were products that were supposedly more convenient, efficient & sustainable than traditional hand washing, but she also realized that there weren’t any brands that she could relate to in the market, mainly just commodities and hospital devices. That’s when she realized Touchland could make history and improve everyone’s life.

She decided to revolutionize the commoditized industry of hand sanitizers, and take hand hygiene to a whole new level with a visionary team that had a sixth-sense for what was needed. In 2017, she decided to cross the ocean and take over the world from United States market while partnering with Zobele, a multinational manufacturing company as a strategic partner for our growth.

'Obviously there is going to be some competition. And our goal is always to be one step ahead of everyone, innovating. And so we don’t stop after we’ve launched. We have many ideas and I feel like one of the good things of being a startup… Click To Tweet

Why Should You Listen to Andrea Lisbona?

There are plenty of reasons why you should listen to Andrea Lisbona. Let me give the top 3:

  1. She is reinventing something as mundane as a hand sanitizers, that hasn’t seen a lot of innovation in decades.
  2. Andrea is competing against global giants like Proctor and Gamble, Himalaya, Unilever, etc. How she plans to beat them, and what she’s done so far.
  3. How she used Kickstarter todo something beyond crowdsourcing.

Ambitious minds usually fly alone.- @andrealisbona about spotting trends #startup #business #hustle Click To Tweet

What You’ll Learn from this Interview?

Andrea talks about a lot of things in this interview. Here are 5 things things you’ll learn:

  1. How to look at competition?
  2. Andrea’s approach to innovating an industry that’s never been touched.
  3. Why it’s important to advertise your brand in the right way, than using negative tactics.
  4. How Andrea transforms her business from distribution to products?
  5. Touchland’s business model, and how that’s key to it’s long term success.

and so much more!

How Can You Listen?

Andrea Lisbona’s interview is available in audio.

Direct Link to Audio

How to Get In Touch with Andrea Lisbona?

LinkedIn: @andrealisbona

Twitter: @andrealisbona

Instagram: @andrealisbona

Facebook: @andrealisbonablog

Website: touchland.com

Support for This Show

Think about this. Back in the early 2000s, a lot of creative business owners started using Myspace to showcase their work and also grow their businesses. Jim, was one of them.

But in just a few years, Facebook arrived and a lot of these businesses, including Jim, found themselves in a deserted place, and had to literally start from scratch. Jim lost all his leads, customer contacts and everything else he had going on, inside Myspace. This is bound to happen when you rent a place…like a social media platform, to grow your business and brand.

Here’s something I want you to consider. Take full control of your business and your brand. Bring your customers and leads to your own website. And you can do it all by yourself, without having to spend thousands of dollars on a web agency.

Thrive Membership by Thrive Themes can help you do just that. You can have your website, completely from scratch in just a few hours. Thrive Membership comes with a ton of readymade design templates, lets you collect email addresses, and 11 powerful tools to build your business presence online. And for all of this you pay just $19/month. Not a penny more. To learn more about Thrive Membership, go to designyourthinking.com/thrive.

I use this personally, and if you have any questions, do drop an email to hello AT designyourthinking.com with ’Thrive’ in the subject line, and me or my team will be happy to help you get unstuck. Again, the link is designyourthinking.com/thrive.

Thanks for Listening!

Please do share your thoughts:

To help out the show:

  • Leave an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Subscribe on iTunes.

Special thanks to Andrea Lisbona for taking time to join me this week!

>