In this Topical Zoom episode, I speak with C. Todd Lombardo, Chief Design Strategist at Fresh Tilled Soil to understand his journey, success and the role of Process in a Design Sprint.
Design Sprint is a book that C. Todd Lombardo, our guest today, wrote 2 years back (in 2015). The topic of today’s episode is however not the book. Instead, I speak to Todd about his journey to teaching design and practicing it. Also, we scratch the surface of the topic by understanding the role process plays in a design sprint. In this episode I try to understand 3 key things from Todd:
- Todd’s journey from Product Management to teaching and practicing Design.
- Understand what Todd thinks is the secret to his success.
- Role of Process in a Design Sprint
So, If you’ve had a unique experience on process and design sprint or in putting design to practice (even alongside your development), do leave a comment and join the conversation. If you haven’t, I urge you to listen in.
(Related Episode: Design Ethnography Mindset)
(Related Article: Getting To Why)
Who is C. Todd Lombardo?
C. Todd Lombardo is the Chief Design Strategist at Fresh Tilled Soil and an Adjunct Professor at IE Business School. He co-authored the book Design Sprint (O’Reilly 2015) and Product Roadmaps Relaunched (O’Reilly 2017). Follow him on Twitter @iamctodd.
What you will learn – Process in a Design Sprint, Success, Book and more!
- You have seem to have enjoyed an exciting and interesting journey in your career – from Product Management to Design and Teaching. How did all of this begin and what do you do today?
- What is that one thing that you think, has made you successful as a product designer and maker?
- Let’s talk about design. It’s probably a good idea to start with your book that came out in 2015 titled Design Sprints. Why did you choose to write that book?
- What is the role of process in design? How important is it and in your experience, what’s the most critical part of a design process?
Continued in Episode 119.
- C. Todd Lombardo on the interwebs
- Todd’s book
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