Dear Course Creator,

Do You want to get more People to buy your online course every time you launch?

In just a few weeks, twenty course creators worldwide will get together online to learn the subtle art and science of crafting irresistible offers and writing compelling sales pages. They will attend live classes, get live professional coaching, receive peer feedback, launch and celebrate their wins together. But there's one catch.

99.99% of businesses would not exist without salespeople. For Small businesses like Yours, That's you.

You create online courses. And you take all your time to teach everything you can, record videos, create worksheets. You are confident with what your course can do for your students. Yet, when it comes to selling it, you freeze.

But you don't stop. You read some blog posts on how to write killer headlines. Download some sales page templates. And finally, you finish writing your sales page. You pick a launch date, draft some emails, and pull the trigger - you launch.

And nothing happens. There's pin-drop silence.

A few days go by, and a couple of sales come through. But then it stops. You feel like the sales you made didn't match your effort in creating the course. But we solopreneurs don't give up, do we?

You buy some books, read some more articles about writing persuasive sales pages. You use your experience and make some educated guesses. And then you rewrite your sales page. You try launching your course another time.

Does this sound familiar?

That was me five years ago.

I read almost all blog posts I could find on the internet with the title "How I made $xxxxx with my online course launch" or "Killer sales pages." I even thought of 'copying' some successful course creator's sales page: desperate times, desperate measures.

You probably can guess how that went. I had spent weeks doing this. It haunted me with unnecessary thoughts.

"Maybe my course is not that good."

"Perhaps I should reduce the price and try another time."

"What if I added one more bonus to my offer?"

"Maybe I should change the text on the buy button...or the button color?"

I felt alone and helpless.

It was not a great place to be. So I decided to stop selling my online course. Instead, I decided to invest time (and whatever money I had left) into studying the works of the world's greatest copywriters and sales "gurus."

I bought their books. I analyzed their work. Took down notes, making lists. I dove deep into everything I could find about them on the internet. The internet archives are brimming with priceless masterpieces. And what I learned changed the way I looked at writing sales copies forever.

What to know my biggest learnings?

“First, our job is to uncover hidden secrets like a street-smart Marketing Detective.”

As solopreneurs, we wear two very different hats—creator and marketer.

While creating a course or membership, we focus on the product—like features and experience. But as we start to write the sales copy, we need to become marketing detectives—we need to dig for more details.

“And then, we build bridges.”

Customers don’t care about the features or the other details. Their eyes and brains are constantly scanning for one frequency–WII.FM or What’s In It For Me?

So it’s our job to build bridges between the product and our customers’ needs, desires, fears, and concerns. And we do this through copy.

“Lastly, sales pages are not mere sales instruments.”

Writing a sales page is not just a writing activity. It’s a complete system.

This system can help you build better products, create better offers, and generate more significant outcomes for your customers when used right. The system allows you to observe, think, and communicate effectively and efficiently.


The Sales Copy Mastery Masterclass

It’s the only Copy-Crafting System explicitly created for Solopreneurs— that teaches you how to observe, think, and write compelling copy efficiently.

When you signup for the Sales Copy Mastery Masterclass, you will not just write effective copies. You will build better products—online courses, memberships, name it. But that’s just scratching the surface. This masterclass gets down to the brass tacks to help you do one thing well—sell.

You’ll Learn What To Sell.

No, we are not talking about your product or service. You know that. But what inside or about your product or service is sales-worthy? When you highlight the wrong benefit, you risk losing a sale. In this masterclass, you’ll learn where to focus the spotlights.

Learn to Create Irresistible Offers.

Sales Copy Mastery Masterclass

Lowering the price or adding more bonuses are the key to creating irresistible offers–right?


There’s more to creating irresistible offers than dropping prices or adding bonuses. In this live masterclass, you’ll learn my unique three-step process to create irresistible offers based on insights from human behavioral psychology.

How to Get And Use Testimonials Effectively

You got a great product and got customers raving about them. How do you get them to record testimonials that persuade readers? What are the right places to display a testimonial? What kind of testimonials should you showcase on your sales page?

In this live masterclass, you’ll learn the exact process of getting and displaying testimonials to get readers to click the ‘buy’ button without batting an eyelid.

Reverse Risk

No matter it’s your very first sale or the 100th—the customers’ brains are always looking for red flags. If they don’t see any red flags, their brains raise one—what’s the catch?

In this live masterclass, you’ll learn ways to reverse risk so that your customers will happily skate to the bottom of the page and click—the BUY button!

Write Engaging Copy!

Writing is a crucial topic in this live masterclass. You’ll learn how to develop some of the essential pillars of a good sales page, including (not limited to) hooks, headlines, sub-heads, bullets, buttons, and everything else.

Good sales copywriting is not about being creative but being simple. You’ll learn how to write copy that’s simple yet effective.

Triple-Filter Copy

And finally, you'll also learn to use my unique Triple-Filter Copy system. I developed this checklist-based framework that will help you turn any sales copy into a highly persuasive and irresistible offer.

This process works...

Karthik, thanks for everything that you've done for me. Your entire copywriting process is AMAZING. Karthik helped me go step by step and taught me the end-to-end process of effective copywriting and creating a compelling sales page. He actually did it for me. He wrote the entire sales page copy and did it professionally but along the way was, most importantly, taught me how to do it so I could present that offer and get people to join my membership. And it's already working! All thanks to Karthik! Thank you! This process has been amazing. Your coaching, your consulting, your teaching-I couldn't have done it without you, and I can't thank you enough. I highly, highly recommend the Sales Copy Mastery Masterclass series of offerings from Karthik. His approach to writing sales pages WORKS!

Jake Lang

8x Serial Entrepreneur

Founder, Entrepreneur Ride Along

I almost gave up

It feels like yesterday when I tried to "figure it all out." I also signed up for a $2000 program from a much-celebrated launch strategist. While the program taught some valuable lessons, it left me with a folder full of more templates!

There were templates for sales pages, templates for emails, templates for social media posts, templates for almost everything. It felt so great. I thought that using these templates was all I needed to sell more.

I felt like I knew everything, and yet I felt dumb. Don't get me wrong -- templates are essential. But it's even more important to know the 'how' and work on it. That's why I decided to call this program a "mastery" program -- the goal is to put you on the path to mastery over the end-to-end process. And that's my promise.

Can I do this later?

Well, it depends. But let me guess why you ask this question in the first place.

You are busy, and you don't have the time.

Unless you are castaway on a remote island with broken items from a shipwreck, you can never find a better time to do this course because the fact is that we will never have enough time. And I'm saying this with utmost certainty. Here's why. Every time we say we don't have time, we really mean to say that "this is not a priority for me."

The only way around this is to prioritize and make time now. The good thing about the Sales Copy Mastery Live Masterclass is that it will help you free up more time in the future too. So it's good to be busy, so long as you are in control of your priorities.

"It's too expensive."

Let's look at it as an entrepreneur. The need to make sales is not an option. We got to drive sales to run a business. So the question is, how much time are we ready to invest in making sales. I struggled with this and spent over four 'clueless' years without any clue or clarity. And then I spent close to a year learning and honing my skills (that you're about to learn too).

Is it expensive? Maybe, if you only look at the price. But when you look at the sales you'll make from learning this super-skill, it's not expensive- pure profit.

"I don't know if this will work for me."

The entire masterclass is customized for solopreneurs launching online courses or memberships. So if that's you, this masterclass will work for you. It will work if you're creating other digital products too. But the examples and case studies are more specific to courses and memberships.

This masterclass works best if you have already been in business. This may not be the best choice if you are just starting out. The peers you'll be working with during the masterclass will also be entrepreneurs with businesses. But that should not stop you from applying to the program.

But Please Stop And Read This

Because this masterclass is not for you if you've found yourself using excuses. You will find yourself amidst focused solopreneurs who decided to invest their time and money to learn and grow their businesses. And we don't want to slow anyone down.

So if you're undecided or want to take a chance, I suggest you don't apply. During the program, we divide the batch into smaller mastermind groups. While we don't take attendance during our live sessions, your mastermind group will expect your presence.

Finally, this course is not just about listening. There's work for you to do too. Your peers will help you by holding you accountable. But you need to show up and take action. So if you're not serious about committing time and energy, this masterclass is not for you.

You'll Also Learn

  • How to Create a Target Buyer Profile of Your Ideal Customer?
  • How to interview your existing customers to 10x the effectiveness of your sales page?
  • How to use science and psychology to pack insane value into your offers?
  • How to create fatally irresistible offers for your customers?
  • How to write attention-grabbing headlines that suck-in eyeballs?
  • How to keep readers’ attention from beginning to end of a sales letter?
  • How to identify and write compelling headlines and bullets for your sales letter?
  • How to dig your offer for marketable gems?
  • How to avoid staring at a blank page and outline your sales letter specifically for your offer and target buyer?
  • Write high-converting sales pages for your online courses.
  • Understand the art and science behind sales pages.
  • Write high-converting sales pages yourself without having to blindly trust an AI tool or spend a ridiculous amount of money on an expensive copywriter.
  • How to build better products and offerings?
  • Get deeper insights about your customers, products, or offers.
  • Know and see your business/product/service from the eyes of your customers.
  • How to reverse-engineer your competitors' sales pages to unlock priceless insights?
  • How to study adjacent markets to create irresistible offers?
  • Get ideas for new partnerships.
  • Identify and attempt newer pricing models. 
  • Niche down or change your niche to increase profitability.
  • How to identify and create bonuses that make people buy?
  • Learn to understand the science and art of persuasion and irresistibility.
  • How to get testimonials that strategically improve your sales page conversions?

What You'll NOT Learn

1. Not A Writing Masterclass

Isn’t writing sales pages a form of writing too? Yes, but it’s a lot more than just writing. Someone famous once said a sales letter is "salesmanship in print." You'll learn the art and science of writing sales pages in this masterclass. You’ll also learn to write words that can help you sell your products or services.

2. You Won’t Learn Web Page Design.

However, the design and layout of the web page are equally important as the copy itself. So inside the masterclass, you’ll find suggestions on picking font sizes, colors, and the use of images.

3. Doesn’t Cover Funnel Design

Funnels and sales pages do get mentioned together when talking about copy. But funnel design is more than the sales copy itself. This masterclass does not cover the creation of funnels themselves. But we will touch upon specific areas of funnel design in the context of the sales page, including the offer and pricing.

Why Sales Copy Mastery Live Masterclass?

This live Masterclass is not about using easy-to-use templates. Instead, you’ll learn the exact steps to write a sales page, starting with a clean slate. You will know what to do, avoid, and focus on at every step.

When you buy the premium version of the masterclass, you will also unlock an eight-week coaching program with me. You will be given a personalized roadmap during the coaching program based on your goals. We'll work together on short and long-term goals for your business. I'll hold you accountable through the eight weeks, so you are well to achieve your goals!

I designed this live masterclass with solopreneurs like you in mind. I know, based on experience, that when you complete this masterclass, you will be able to write the first draft of your sales page in as early as three days.

A lot depends on how much time and effort you put in and your learning and implementation style.

Trudy Rankin Segmentation Quizzes

"Karthik's Triple-Filter Copy system blew my mind!"

I was in a situation where I had just finished running a massive program for the Australian Federal Government, where I was teaching people how to start an online business. And when that program ended, I was moving into a situation where I was setting up the program to run without government funding. I needed to change the way I talk about the product, my services, and things, and I put together a sales page, and I sat there waiting for all of the conversions to roll through, and they weren't coming through.

I was getting more and more frustrated and confused because the marketing that we did when we were running the program for the government worked really, really well it worked super well. I didn't realize that we needed to change our copy and how we were presenting it with the change to a different audience and another way of providing the service. And so I had got to the stage where I was just ripping out my hair because I didn't know what to do. We were getting a few clicks through the invisible conversions, and something had to happen, but I just didn't know what. I was just lost trying to figure out what to do. And that's when I took Karthik's help.

I went through this process with Karthik, and it was just starting to blow my mind because even though there were several things that we talked about, there were four areas that jumped out at me, and I'm going any one of those four things is actually what's stopping things. So now I know that if I go back and fix things, I will be able to sort out my sales page. I can tell now, people are coming to the page, they're leaving confused, they're not clicking, and they're not buying.

So now, the valuable thing about this is that I can take these things that I found out through going through this sales copy review with Karthik. Now I can go through and set up a checklist for myself, and I can go, yep, fix that. And I'll be able to do that, and I will be doing that over the next little while. What a difference it's made, so thank you, Karthik, so much I just appreciate it.

Trudy Rankin ‧ Founder, Online Business Lift-off

What's Inside?


In this module, you'll learn the essential part of this masterclass - its origins. In short and crisp videos, you'll learn the foundations of excellent copy and the one secret separating the good from the great. You'll get an overview of what you'll learn in the masterclass and how you can eventually use this to write your copy.

Target Buyer Profiling

Good copies focus on one target buyer. In this module, you'll learn to identify and profile your target buyer. You'll understand why nailing your target buyer profile is crucial and how it will impact your copy.

In the short and easy-to-consume videos, you'll learn what a good target buyer profile can do to a sales copy through examples and case studies.

By the time you complete this module, you'll have defined your target buyer profile, understood why you need it, and how to use the target buyer profile in the modules to follow.

Preparing the Base

Great sales copies don't sell. This module will teach a pillar element of excellent sales copy--the Power of One. Without this pillar element, any sales copy will fail.

You'll learn how the most prominent companies that failed to follow the Power of One lost millions of dollars through examples. And you'll also have know-how using the Power of One can turn your sales copy into a conversion machine.

You'll learn to implement the Power of One in your sales copy by the end of this module.

Writing The Sales Page

Writing a sales page is not about creative writing but effective writing. In this module, you'll learn how to write a sales page effectively (and efficiently).

You'll learn to use the process and tools to grab and keep readers' attention, effectively communicate your message, and move readers to take action.

You'll see several examples where you can observe the learnings. This module also contains activities you can perform to write the first draft of your sales page effectively.

Supercharge Your Sales Page

People don't take action unless they are asked. This module is all about action. In other words, you'll learn how to get your readers to take action in this module.

You'll pick the thread from where you left in the previous module--your first draft. In short step-by-step videos, you'll learn how to polish your first draft. You'll then take a reasonably-decent second draft and supercharge your copy with persuasion and irresistibility.

The Final Draft

Your sales page is not ready until you write your final draft. In this module, you'll learn to prepare your sales page for Launch Day

Through short, step-by-step videos, you'll learn to identify and remove speed-bumps, pot-holes, and sand-pits in your copy.

A sales page is a living document that never is complete. After every sale, you revisit your sales copy to see how it's performed. In this module, you'll also learn to identify parts of your sales page for A/B testing.

Triple-Filter Copy System

You've written your sales page—is it ready for sales? Use the three-part, 40-Point Sales Triggers to help you turn your sales page into a high-converting, persuasion powerhouse. 

The checklist contains three parts — the pivotal checklist, the presentation checklist, and the persuasion checklist. The Pivotal Checklist contains twenty triggers to help you seal your sales copy from any leaks, so readers keep reading your copy to the end. 

The Presentation Checklist is the level-two checklist that will help you turn your sales page into one that looks and reads well. This checklist contains fifteen triggers and focuses more on the structure and design of your sales page. 

And finally, you have the Persuasion Checklist. The goal of this checklist is to make sure your sales copy gets the clicks and sales.

Copy Blocks

While this masterclass will help you write your sales page without dependency on templates, we understand that your time is a premium. That’s why we included Copy Blocks. Are these templates too? Sort of. But they aren’t pre-filled templates.

A sales page contains various sections. These include sections for problems, solutions, your product, testimonials, etc. It’s up to you to pick these sections and their flow so you can drive home the point you want to make. But thankfully, you’re not alone—every sales page has this challenge, and you can draw inspiration from them.

Copy Blocks are blocks from good, high-converting sales pages that have some sections included in them. You can use them so you don’t get stuck while writing.

How does this work?

We designed the Sales Copy Mastery Live Masterclass to maximize learning. The way this works is straightforward. Here's an outline of how this works:

Current Progress
Current Progress
Current Progress
Current Progress
Current Progress
Current Progress
  1. 1
    The first step is to read everything you see on this page so you know exactly what you will get from this program (and what you won't) <- You are here
  2. 2
    Click the Apply Now button below and fill out your application when you're ready.
  3. 3
    We will review all applications and send out invitations to twenty solopreneurs.
  4. 4
    You will receive an invitation with a link to enroll.
  5. 5
    As soon as you enroll, you will get the keys to The Monastery and an invitation to the masterclass kick-off call!

What is The Monastery?

It's your home for the next three months. The Monastery is a virtual space dedicated to you and your batch mates at the Sales Copy Mastery Live Masterclass. Inside, you'll find everything you need to complete this program.

1. Schedule

Sales Copy Mastery Live Masterclass is a 4-week program. Let's breakdown the overall schedule:

Kick-off Call

The kick-off call is when we meet together for the first time. That's when you'll get an overview of the program and access to some pre-work content.

Weeks 1 through 4

The first four weeks are when we focus on the Live Masterclass. On Sunday each week, a new video will show up inside The Monastery outlining a concept and some weekly tasks for you. On the following Saturday, we'll review in a live coaching call.

Weeks 5 through 12

If you purchase the premium version of this program, you'll also access the live weekly group coaching calls. These calls will take place every Thursday.

2. Content

The Monastery also is where you will find all content related to the program. There are dedicated places for videos, worksheets, and content we will create inside the program.

3. Community Space

The third important area inside The Monastery is the community space. You'll find dedicated spaces for your batch and meet students from all previous batches of the Sales Copy Mastery Live Masterclass. The community space is where you'll spend most of your time during the weeks, sharing your work, giving and getting feedback, brainstorming, etc.

Special Premium Bonuses


Bonus 1: “Founder Students Only”

Membership Sales Page Case Study [Live] worth $597

You learned to write a sales page. But you also know that real-life implementation is different from classroom learning. That’s why you get access to this unique case study.

In this Live case study, you’ll learn how I created a sales page from scratch for a membership program launch. In this interview, you’ll learn:

  • What I do before I write a single word for the sales page.
  • How I extract valuable insights for the sales page from interviewing the client (and from his past client testimonials). 
  • How I pick the hook, headline, the opening idea for the sales page.
  • Learn how the final sales page looks and what to do if you need to optimize the page.
  • Live Q&A with me and my client whose sales page I wrote recently.


Bonus 2: “Founder Students Only”

Eight-Week Live Group Coaching Program worth $997

When you complete the Sales Copy Mastery Live Masterclass, you will have written a sales page for your online course launch. But there's more to launching than just writing the sales page. That's why we squeezed this live group coaching program.

Immediately after completing the live masterclass, you will automatically be on this group coaching program. We will kick off the coaching with a 30-minute 1-1 goal-setting call inside the group coaching program. Here's what you get:

  • Thirty minutes 1-1 goal setting call
  • Weekly live group coaching call (Thursdays)
  • Accountability with Mastermind groups
  • Exclusive private community only for Founder Members
  • Forum access for Q&A

Dan Bennett The Antipreneur-close

"If you care about your clients, you should care about your sales page. What Karthik offers is not just a blueprint or a checklist based process--he shows how things work (scientifically) and how it will work for your business!"

I want to say is that you're always worried about how you're communicating as an entrepreneur. And kind of the scary thing about a sales page is you're not there to speak in person. So you really want to think about what you're saying and how it's affecting the viewer, the visitor if you will.

Going through the Sales Page Kickstarter checklist inside the Sales Copy Mastery Masterclass was fantastic. Because most the time, people can point out problems and say what's wrong, but no solution follows, or you could get a blueprint from the internet for free. And then you look at a checklist and go, "how in the world do I even implement this!"

Being able to go through my page with Karthik point by point--wasn't just a blueprint or a checklist--it was how things work and how the elements of my business could fit into a flow. That just creates better results for me. And I like that a lot because I've had my sales pages and things I've built looked at many times by many people who are like, "yeah, this should be better," but they never told me how to make it better.

And I feel like now, after going through this checklist of my sales page with Karthik, I have clarity, and I'm super eager to fix some of the problems there and make the page that much better. Because in real life, I care about my clients, and I know how I can help them. And now, in this digital version, I know that I can mirror how I operate in real life and offer a solution that changes the lives of my clients right here on a sales page.

So definitely would recommend going through this process and looking inward at yourself and your offer at yourself and your offer. Because if you care about your clients, you should care about your sales page.

Dan Bennett ‧ Founder, 1MinuteMedia



Our "High Five" Guarantee

Everything we create and teach is done in the best interest of our students. But we understand that sometimes things don’t work. Suppose you feel like this masterclass isn’t for you at any time; no worries. You got a whole thirty days. If, for some reason, you decide not to use this masterclass because you don’t like it (or something else), you can write to us asking for a full refund. And we’ll refund every penny—and a high five. No questions asked.

You Got Questions?

Will this masterclass help me pick the right technology platform to host my sales pages?

No. However, if you have any specific questions, you can ask in our group calls every week or inside the community. I'll be happy to make some recommendations based on your situation and need.

Will this masterclass also teach how to write video sales letters?

No. Video Sales Letters or VSLs are very different from sales pages, and that's why we don't mix the two in this masterclass.

When will I get access to the masterclass?

As soon as you finish enrolling for the masterclass, you will get access to The Monastery. That's the place where you'll have access to everything else.

Will I get access to the instructor? 

Yes, you will.

What is the format of instruction inside this masterclass?

This is a live masterclass. You'll also find pre-recorded videos, worksheets, apart from the live calls.

The masterclass is priced less. Is there a catch?

No catch. No traps. What you see is the pre-launch price. And yes, the prices will go up. But that’s not the point. We are offering it at this price to let more students experience the masterclass and see success. Your success is our only yardstick. 

Are there limited seats? 

Yes, seats are limited. That’s because we’d like to see you get results. We reach out to all our students after 30 days to understand your experience and get any feedback. And most feedback typically will find its way back into the product itself.

Sales Copy Mastery Masterclass

Sales Copy Mastery Live Masterclass



Masterclass pre-recorded videos

Masterclass group coaching calls

Triple-Filter-Copy System Guide

Copy Blocks - Ready-to-use sales letter structure

Exclusive Founder Student Bonuses

Membership Sales Page Live Case Study (worth $597)

8-Week Live Group Coaching Program (worth $997)

Special Pre-launch Price

$797 $347

$897 $387

Pay safely with any of these options

secure stripe

Sales Copy Mastery Masterclass



Masterclass videos

Masterclass slides (PDF)

Triple-Filter-Copy System Guide

Copy Blocks - Ready-to-use sales letter structures

Exclusive Founder Student Bonuses

Membership Sales Page Live Case Study (worth $597)

8-Week Live Group Coaching Program (worth $997)

Special Pre-launch Price

$797 $347

$897 $387

Pay safely with any of these options

secure stripe

Sales Copy Mastery Masterclass



Masterclass videos

Masterclass slides (PDF)

Triple-Filter-Copy System Guide

Copy Blocks - Ready-to-use sales letter structures

Exclusive Founder Student Bonuses

Membership Sales Page Live Case Study (worth $597)

8-Week Live Group Coaching Program (worth $997)

Special Pre-launch Price

$797 $347

$897 $387

Pay safely with any of these options

secure stripe

Thanks again,

Karthik Vijayakumar

PS: This masterclass isn't something I 'think' will work. It works, and I have had entrepreneurs that have gone through this process. What I teach and share is based on everything I learned from the best of the best—Gary Halbert, David Ogilvy, Claude Hopkins, John Carlton, to name a few—yes, the OGs.

This live masterclass isn't just a copywriting course or one on 'launching' stuff online. I created this to teach you to write a solid sales page for your online course or membership from scratch. All you need to do is show up for all sessions and do the assignments. You will never have felt as fearless and confident with writing a sales page from scratch - that's a guarantee!

It doesn’t matter if you don't have experience writing or have sales experience—this masterclass is designed to get you results. From one entrepreneur to another—apply for the masterclass now. You’ll not regret it. See you inside.

Copyright © 2022, Design Your Thinking Labs | Terms of Use   |   Disclaimer   |   Privacy policy