In this Ferris Wheel episode, I speak with Peter Merholz, the co-founder of Adaptive Path. I deconstruct his thinking on user centered vs service design, get him to share his biggest learnings and more.
The field of design has changed a lot in the last two decades. User centered design is no longer unorthodox. That said, there are a lot of things that happened in the last two decades that led to the way we look at products and design today. Today, we talk about design in the C-level and the design executive. What better than sitting with a designer and design executive to know more? In this episode, we speak about:
Peter Merholz co-founded Adaptive Path in 2001. He was instrumental in AP’s growth from a small boutique firm to a renowned international consultancy. At the start of the year he became the VP of Design for Snagajob, a leading marketplace for hourly workers. He leads design for product/UX, marketing, and brand, all within the framework of designing delightful end-to-end service experiences. Previously, he lead design at Groupon, doubling the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched.
He co-authored Org Design for Design Orgs, a book on building in-house design organizations. Peter is also perhaps most (in)famous for coining the word “blog” in 1999. Really. In the OED and everything. Since then, he’s been blogging continuously at www.peterme.com.
To be continued in Episode129.
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