In this Focus Forty episode, I speak with Indi Young, a freelance problem space researcher and empathy consultant, to talk about Product Mindset, mental models, undertanding other people and the future of products. She was co-founder of the UX agency Adaptive Path.
Who is Indi Young?
Indi Young is a freelance problem-space researcher and empathy consultant in the technology world. She helps organizations understand the people they support as humans, not just as “users.” She was co-founder of the UX agency Adaptive Path. Indi has authored two books, Mental Models and Practical Empathy, writes on Medium, and has a newsletter. She also teaches remote and in-person workshops and hosts learning and community on her website.
What you will learn – Mental Models and more!
- What are the 3 things Indi thinks is important for Product Makers to be good at?
- Indi explains what a Mental Model diagram is.
- How does Indi see the notion of products change in the next 5 years?
- The evolution of the roles of a Product Manager / Designer
- Indi’s advice to Product Makers
To be continued in the next episode…
Useful Links
- Indi Young on the interweb
- indiyoung.com (has links to the mental model diagrams)
- Twitter handle @indiyoung
- Indi’s Newsletter – indiyoung.com/newsletter
- Books
- Design for Real Life by Sara Watcher-Boettcher and Eric Myer (click here to buy on Amazon)
- Practical Empathy by Indi Young (click here to buy on Amazon)
- Mental Models by Indi Young (click here to buy on Amazon)
Getting Started & Resources
- Get Started with Design Your Thinking (click here)
- Handpicked Resources (click here)
