DYT 067 : Understanding People using Mental Models | Indi Young

In this Focus Forty episode, I speak with Indi Young, a freelance problem space researcher and empathy consultant, to talk about Product Mindset, mental models, undertanding other people and the future of products. She was co-founder of the UX agency Adaptive Path.

Who is Indi Young?

Indi Young is a freelance problem-space researcher and empathy consultant in the technology world. She helps organizations understand the people they support as humans, not just as “users.” She was co-founder of the UX agency Adaptive Path. Indi has authored two books, Mental Models and Practical Empathy, writes on Medium, and has a newsletter. She also teaches remote and in-person workshops and hosts learning and community on her website.

What you will learn – Mental Models and more!

  1. What are the 3 things Indi thinks is important for Product Makers to be good at?
  2. Indi explains what a Mental Model diagram is.
  3. How does Indi see the notion of products change in the next 5 years?
  4. The evolution of the roles of a Product Manager / Designer
  5. Indi’s advice to Product Makers

To be continued in the next episode…

Useful Links

Getting Started & Resources

Karthik Vijayakumar

Managing Partner at Design Your Thinking Labs. Storyteller, producer, copywriter, digital marketer, and artist. Helping purpose-driven entrepreneurs and brands. Husband to a makeup artist, dad to a 7-year old.

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