How to Nail Your Messaging So You Can Attract the Right Audience to Your Brand or Business (And Keep Them Coming Back For More)

How to stop pitching clients and get them to seek out your products?

Pitching clients is hard. Even harder if you're an introvert like me. Yet, you do it because that's what it takes to build a business. But what if you never had to? What if you could magically read their minds and give them a plan to lead them to a solution (your products)? And what if you could get your website to do it for you?

Let me tell you the story of two horse breeders.

They both had a pony each for sale, and they took them to the market. After a month of trying to sell them at the market, the first breeder gave up. He said he couldn't find a buyer for the price he expected. But the second horse breeder managed to sell and doubled his profit. And that got the first guy curious.

How "giving away for free" doubled his profit?

So the breeder explained what happened. He said that on the second day, something happened. A man walked in with his daughter, who was fascinated with the pony. He let her tough the pony, take a picture with it, and enjoy her moment with the pony. And after a few minutes of excitement, the father was all prepared to buy the pony for his daughter. So he asked the breeder for the price. But instead of naming a price, the breeder did something different.

He made a better offer.

The breeder offered to leave the pony at their place for 15 days so they could see if they liked taking care of it. And if they didn't, he offered to take the pony back. He even offered to leave enough hay, so the pony never went hungry. He also offered to drop by every day to teach the little girl how to care for a pony, brush it, play with it, and feed hay.

When he returned after 15 days, the father and daughter had fallen in love with the pony. They didn't want to give it back. So they decided to buy the pony. The breeder didn't just sell his pony but also charged for the hay, the lessons he taught the young girl, including a few grooming accessories. That's how he doubled his profit.

That's how he doubled his profit. And now, you can do it too.

It's not about the sale but the messaging. When you nail your website messaging, you can make free offers (just like the horse breeder) and automatically turn visitors into leads and leads to clients. So how do you do it? How do you instantly capture visitors' attention using the right words? How can you turn visitors into leads?

But your email list is filled with leads who don't buy

They open all your emails and click all the links. But when you start promoting your product, they turn silent. Are they bots? No, they're not. These are real people. Let's call them squatters. They were never meant to be on your list but somehow managed to sneak in.

Agreed, there are a few of them that are true blue freeloaders. But most of them are there because of an invitation from you. Perhaps they signed up for a lead magnet you put out, or they liked your blog and signed up for your newsletter. Nonetheless, freeloaders are a problem. And this problem is more likely because of your messaging.

Weeds are not good for your business or brand.

Freeloaders cost you money, and they are not good. They are like weeds. The more you have them, the greater you are hurting your business. For starters, you pay extra for your email service provider for these seat-warmers. 

But how do you filter out these freeloaders? How can you cull out the weeds? Or at least identify these seat-warmers, so you don't let them in? How do you craft your message so clearly that it only attracts your target audience?

Introducing Website Messaging Mastery Course

Inside the course, you'll learn how to attract the right audience and keep them. We do this by introducing you to the MMMA Framework™ for marketing. We then help you identify the right audience for your business or personal brand and nail that understanding with just a few simple questions. Once you have the clarity, we will show you how to turn that understanding into messaging. We will help nail your messaging further by crafting a simple, crisp one-liner. And then, you'll learn how to draft a crisp 15-second pitch you can use to introduce yourself when meeting people, clients, and even in videos and podcasts. Finally, we also show you how to write your website homepage copy step-by-step. And that's just the tip of the iceberg.

You'll also learn

What if you don't have a website?

This course doesn't take a website as a pre-requisite. If you have one, this course will teach you how to make it significantly better. And if you don't have a website, this course will teach you how to create a perfect website homepage from scratch.

You'll also learn how to create a high-converting website funnel from scratch, including lead magnets and more. Overall, you will need no other course to write your professional website copy from scratch.

All course modules

And then the bonuses too!

Frequently Asked Questions

What if you don't find this course helpful? We take every step to make our courses implementable. But we understand if it doesn't work for you. In which case, we don't fuss. If you're not happy with the course for any reason, you can drop us an email anytime in the first thirty days after purchase. And without asking a question, we'll process a full refund with a smile.

Website Messaging Mastery Course

Two reasons why you must buy now

Reason #1

First, this is a limited-time offer available only now at this introductory price. We expect to update the course (and the price) as soon as we learn the gaps and fill them. And once we know the gaps, I will be adding more videos to fill in the gaps.

Reason #2

Second, I'm offering you an EXTRA BONUS #4. Because if you've got to this point, I'm assuming you are interested in nailing your website messaging. I would have failed if I didn't do everything I could to help you do that so you can attract the right audience, generate high-quality leads, or make more sales. So I'm going to give you an extra bonus to help you personally. And this is in addition to all everything you see above. And you don't have to pay an extra dime. Here's what you get if you signed up for the Premium bundle now:

PS: I created this course because none teaches everything I do. The MMMA Framework™ that you'll learn in Module 3 is priceless. I put together the framework based on everything I learned from experts in copywriting, advertising, direct mailing companies, big brands like Apple and Nike, and fast-growing small business brands. I hope to get this in your hands (even if you're introverted, have no experience, or not making money). Because this is the course, I wish someone had given me when I started my journey online. That's partially why we decided to price this so low. From one entrepreneur to another - buy this.

PPS: I'm doing weekly office hours for a limited time. Anyone purchasing this will get an invite to join me inside and ask endless questions regarding your website messaging. You can even share your website; I will review it without asking you to pay an extra dime. When you buy this course now, you will get to attend an office hour call in the next seven days! I hope to see you on the next one.